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Social Media Manager
Munchkin Van Nuys, CA
$87k-110k (estimate)
Full Time | Durable Manufacturing 0 Months Ago
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Munchkin is Hiring a Social Media Manager Near Van Nuys, CA

Who We Are:

WHY Brands Inc., a parent company of Munchkin and Curio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320 patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!

We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
What You’ll Do:

The Social Media Manager will work as a collaborative part of WHY’s award-winning Brand Design team and is responsible for implementing the social media strategy and engaging with our active, online community. Reporting to the Director of Social Media, this person will be in charge of the day-to-day management of Munchkin and Curio’s social accounts. The Social Media Manager will develop creative strategies and content for boosting engagement and driving follower growth and work cross-functionally to support current campaigns and initiatives, including WHY’s robust CSR work and award-winning podcast.

Social Strategy

  • Work closely with the Director of Social Media to define and implement the global social content strategy.
  • Ideate new initiatives, campaigns and projects that align with brand objectives and social media goals.
  • Work with global brand partners to lead social media campaign development and initiatives.
  • Evaluate, prioritize and predict brand needs and have a clear understanding of what social media successes looks like.

Content Development

  • Ideate and develop quarterly and monthly content, inclusive of holidays, campaigns, product launches, etc.
  • Work cross-functionally to develop creative briefs for the in-house Brand Design team.
  • Manage delivery and approval of all global content on time.
  • Ensure materials are revised, approved and distributed to key/global stakeholders.

Community Management

  • Monitor and manage Munchkin and Curio’s social media channels through various social platforms, inclusive of updating profiles, Instagram Highlights, cover photos etc.
  • Address appropriate comments and/or flag to the appropriate team members (i.e., Customer Service).
  • Monitor social media landscape to identify trends, relevant content to repurpose, Munchkin fan created content, etc.
  • Identify and institute best practices for all social accounts.
  • Oversee successful launch and completion of campaigns to meet goals, budgets and deadlines.

Measurement & Reporting

  • Develop and present reports inclusive of content performance, competitor performance and recommendations.
  • Work with global teams to ensure reporting is delivered in a consistent format.

Project Management

  • Be a key stakeholder in and work with internal and external partners or agencies on campaigns and projects.
  • Schedule internal / external meetings when necessary and ensure projects and next steps are noted and followed up in a timely fashion.

Bring It!

  • 5 years’ experience supporting and executing social media campaigns for a global brand
  • Experience maintaining and growing social audiences across multiple platforms
  • In-house consumer product industry (CPG) experience is a must
  • Creative and strategic thinker with high attention to detail, process, and management skills
  • Well-versed in current and emerging social platforms
  • Experience conceptualizing and presenting big ideas and new formats
  • An eye for visual design and the ability to capture and curate best-in-class social content
  • Strong writing and editorial skills
  • Experience using social media tools like Meltwater Later and Iconosquare
  • Meaningful experience with agency/vendor management

Job Summary

JOB TYPE

Full Time

INDUSTRY

Durable Manufacturing

SALARY

$87k-110k (estimate)

POST DATE

07/22/2023

EXPIRATION DATE

08/21/2024

WEBSITE

munchkin.com

HEADQUARTERS

VAN NUYS, CA

SIZE

200 - 500

FOUNDED

1991

TYPE

Private

CEO

STEVEN DUNN

REVENUE

$200M - $500M

INDUSTRY

Durable Manufacturing

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Munchkin is a baby lifestyle brand that designs and manufactures products for babies and children.

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The following is the career advancement route for Social Media Manager positions, which can be used as a reference in future career path planning. As a Social Media Manager, it can be promoted into senior positions as a Social Media Communications Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Social Media Manager. You can explore the career advancement for a Social Media Manager below and select your interested title to get hiring information.

If you are interested in becoming a Social Media Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Social Media Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Social Media Manager job description and responsibilities

As the team lead, the social media manager will need to supervise junior team members, set up processes, and even manage multiple projects.

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Manages marketing and advertising on social media.

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Social media management requires high level efficiency, from setting up an editorial calendar to keeping all relevant social media channels updated.

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Social media managers are responsible for communicating with clients about their strategy and ensuring that the client’s vision comes to life on social media channels.

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The social media manager also strategizes how to grow and further develop the business through social media.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Social Media Manager jobs

Becoming a social media manager takes more than having a social media account.

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Most social media managers also have soft skills that help them excel at their jobs.

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Social media managers often work with tight deadlines and may be on the receiving end of hurtful social media comments.

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There are no set qualifications for becoming a social media manager, although many entrants have a degree, and some employers require this.

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Content curation has always been a major part of social media marketing skills.

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Step 3: View the best colleges and universities for Social Media Manager.

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