myGwork - LGBTQ+ Business Community is Hiring a Director, Social Data Analytics Near New York, NY
This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ business community. About OgilvyOgilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. About The RoleOgilvy Social Practice is searching for the Director of Social Data Analytics. The Director will be a leader within the industry acting as a driver of innovation & dynamic change within the department and across the verticals. They will champion Data & Analytics and can confidently address Clients, Internal Stakeholders, and C-suite executives at the drop of a hat with a combination of professionalism and innate ability to tell data driven narratives. What You’ll Do
Have oversight and limitless talents to produce all aspects of data and analytics deliverables for clients – including social listening reports, data and trend mining, insight development, campaign reports and more.
Collaborate with other team including PR, Influencer, Media, Strategy and more to help envision, shape, and execute in bringing creativity to life & quantifying these results.
Drive measurement strategy frameworks & KPI development platforms, leading workshops for clients, and producing understandable deliverables.
Serve as a leader working with a cross-functional team identifying brand’s issues, forming audience and channel recommendations, defining the drivers of performance, and synthesis of results.
Be a role model & mentor to the rest of the analytics team– an individual that helps guide and develops both the culture of the Data & Analytics team as well as helping the team with cross checking & QA’ing their work for best results.
Interpret business challenges to develop the appropriate measurement plans, goals and KPI’s, and create custom analyses to improve campaign performance.
Manage cross-channel analysis, working with strategy, media, and creative teams to tie data and insights back to business objectives.
Lead the use of data as a story, translating complex analytical work into easy-to-understand insights and recommendations.
Partner with broader organizational teams to connect social media performance and behavioral data with other analytics such as digital, customer experience, website, traditional PR, and CRM.
Leverage social intelligence and performance-based data to think outside the box on how to drive strategy and business results.
Develop testing strategies, segmentation analyses, and recommendations for advanced analytics capabilities for client work.
Serve as a thought leader in the analytics space for the Ogilvy Social Practice.
What You’ll Need
10 years of data & analytics experience
Strong understanding of statistical methods and analysis such as probability distributions, regressions, correlation, causation, variance, etc.
Experience in working with media attribution models and conversion measurement
Expertise with cross-channel marketing analytics and paid media distribution methods - Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment
Strong understanding of text data manipulation and text analysis techniques, including preprocessing, topic modeling, and sentiment analysis a plus.
Experience working in a collaborative team environment and managing junior employee output
Experience with social monitoring tools including but not limited to Crimson Hexagon, Netbase, and/or Unmetric - Excel Master with command of Macros & VBA commands
A Master’s degree in statistics, finance, mathematics, and/or behavioral economics is a plus
Ad-serving and web analytics tools (DCM, DV360, Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.) a plus.
Experience working in the agency/start-up/social space, working in statistical and data analysis
How We’ll Support YouOgilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates. The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details. Pay Range$75,000—$180,000 USD At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.