myGwork - LGBTQ+ Business Community is Hiring a Senior Patient Marketing Manager, Intracept Near Minneapolis, MN
This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ business community. Additional Location(s): US-MN-Arden Hills; US-MN-Maple Grove; US-MN-Minneapolis Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. About The RoleBoston Scientific is seeking a Senior Patient Marketing Manager to drive the expansion of direct-to-patient (DTP) marketing programs for the Intracept Procedure. The Senior Patient Marketing Manager will deeply understand the chronic low back pain patient journey, initiating and leading best-in-class market activation, brand strategy, and content execution to engage and motivate prospective Intracept patients. The ideal candidate has a proven track record translating customer insights (HCPs, economic customers, and patients) into actionable omnichannel plans, content strategies and programs that increase awareness and encourage procedure adoption and use. Qualified candidates will also understand strategies and tactics of today’s digital marketing ecosystem, the broader media landscape, and consumer marketing competencies. This role is responsible for interfacing with Product Marketing, Market Research, Digital Marketing, Public Relations, Outside Agencies, Corporate Branding, Clinical, Legal, Regulatory, and Sales. This role owns Marketing Management aspects of planning, developing, managing, and delivering materials and support, including new educational content, presentations, selling materials, videos, and other communication tactics. Your Responsibilities Will Include
Drive conception, execution and optimization of integrated campaigns and activation plans for the Intracept Procedure, rooted in customer insights, understanding customer behavior, motivations and key barriers to adoption
Work closely with digital/analytics and market research to evaluate campaign effectiveness and drive ongoing testing, learning, and improvements
Foster KPI-driven culture, utilizing performance data to inform progress and guide optimization
Identify unmet needs throughout the patient diagnosis and treatment journey, collaborating with patients and physicians to develop impactful messaging
Demonstrate deep understanding of product pathway and benefits, clients and customers, competitive set, and organization
Clearly present plans and rationale for decisions possessing strong verbal and written communication skills
Work cross-functionally to implement new programs to accelerate patient education, including call centers, email nurture campaigns, patient advocacy, and co-marketing efforts
Partner with Creative Marketing, Clinical, Sales and product managers to develop
marketing communications & promotional strategies & tactics designed to emphasize product benefits, positioning & overall branding
Drive the development of sales tools and support materials by attaining a thorough understanding of the patient journey, competition and technology
Assist with the development and execution of Patient Awareness Programs, managing creation of materials and methods
Drive Voice of Customer in the creation of materials and products.
Lead and mentor as part of a collaborative team, fostering a culture of creativity, results, accountability, and continuous improvement
Develop & execute market research, branding & market segmentation studies as needed to support decisions
Develop communication plans & messaging, including: video, collateral, website, sales presentations, & other media.
Obtain input and participate in cross-functional tradeoff decisions and strategic sessions to help define marketing requirements and improvement opportunities from external customers.
Travel – 20% of travel time expected for the position
Required Qualifications
Bachelor's degree
Minimum of 5 years of experience in marketing
2 years in a consumer or DTP role within the healthcare, pharmaceutical, or medical device industry
Proven track record developing and executing multi-channel, multi-audience marketing plans – from message development, content strategy, content/collateral development, and measurement
Deep experience in developing content and materials from concept through production for use in multiple channels, with a strong focus on digital storytelling and asset creation
Strong brand strategy, digital marketing and media acumen
Excellent project management/execution, written and verbal communication skills
Preferred Qualifications
Strong analytical skills and experience with marketing metrics and reporting tools.
Requisition ID: 584770 As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen. So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you! At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer. Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code
2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.
Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.