MZ Wallace is Hiring a Brand Marketing Strategist Near New York, NY
About Us MZ Wallace is an independent, women-led company launched in New York City in 2000 by Monica Zwirner and Lucy Wallace Eustice. Their collaborative vision is informed by their backgrounds in fashion, design and contemporary art. Their aim from the start was to combine smart, solution- driven design with timeless style to create bags that work for dynamic lives. MZ Wallace bags offer sophistication through both heritage and seasonal collections, and solution-driven style through innovative details, like lightweight, sustainable materials and pockets that are just where you need them. Today Monica and Lucy remain true to their founding philosophy-great design propels dynamic lives. At MZ Wallace, we're always working on ways to innovate in how we design and produce our products. Sustainability and good citizenship govern everything we do and we continue to look for new solutions to reduce our carbon footprint. One hundred percent of our signature fabrics are made from fully recycled fibers. We are proud of being awarded B Corporation certification, which means we achieved the highest standards for social and environmental performance, transparency and accountability across our entire operation, in a way that benefits our customers, our employees, our communities, and our planet. Our Company culture is grounded in our core values of excellence, learning, responsibility, teamwork, inclusion, and fun. They guide us in creating an environment that fosters the kinds of individual and collective accomplishment essential to creating exceptional products for our customers. MZ WALLACE is seeking a Brand Marketing Strategist responsible for managing and executing our multi-channel digital content strategy. This role will work cross-functionally with the creative and marketing teams to shape the brand's communication and storytelling across all touchpoints, including email, website, social media, and performance marketing. The ideal candidate be a creative, strategic thinker, and will have a deep understanding of consumer trends and be adept at creating innovative content that elevates and strengthens the brand while meeting business objectives and channel needs. Responsibilities
Create a comprehensive 360 content calendar based on an understanding of the brand DNA/voice, business priorities, and channel needs
Manage content creation and curation plans with the creative and marketing teams to seamlessly integrate overall brand communication, including new launches, core hero product messaging, and brand storytelling
Partner with marketing team to develop tailored content based on audience targeting and segmentation
Work with the marketing team to understand creative performance and analytics, and apply insights to content strategy approach
Coordinate cross-functionally to integrate collaboration and influencer strategies into broader initiatives
Identify best practices, trends, and fresh content ideas to drive performance on key digital, organic, and paid social channels
Stay updated on channel trends, new platforms, competitive research, and the overall industry landscape
Craft compelling brand stories and campaigns that drive sales and maintain consistency of messaging and voice
Key Qualifications
At least 5 years relevant experience
An elevated, sophisticated aesthetic in content curation
Deep understanding of brand and content strategy
A self-starter with an entrepreneurial mindset who thrives in a fast-paced, collaborative environment
Exceptional communication skills, both written and verbal
Deadline-focused, with the ability to organize and manage multiple streams of work independently and with attention to detail
Ability to comfortably receive and integrate feedback throughout process
Knowledge of e-commerce, social and digital content platform best practices, new technologies, creative standards, cultural trends, and consumer behavior
Proficiency in creative and productivity software tools, such as Microsoft Office 365, Airtable, and Slack
New York Pay Range $80,000-$160,000 USD What We Offer:
Competitive salaries with annual bonus eligibility