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Description
Digital Marketing Manager
Overview
As the Digital Marketing Manager, you will play a pivotal role in shaping and executing the marketing strategy to drive leasing success across National Development’s property portfolio. Leveraging your digital marketing expertise, you will collaborate with the firm’s residential and commercial business leaders and onsite teams, to create and execute marketing plans that align with property goals and ensure consistent deployment across the firm’s portfolio. You are a self-starter who is comfortable setting marketing strategies and rolling up your sleeves to execute digital tactics while leveraging a data-driven approach. You will report to the VP of Marketing & Communications.
Key responsibilities:
1. Own the strategy and execution of property marketing efforts to achieve performance goals across National Development’s residential and commercial portfolio. Develop annual marketing plans and budgets in collaboration with property managers and business leaders.
2. Collaborate with onsite teams and operations to review individual property performance to ensure occupancy and traffic generation goals are achieved. Track and analyze marketing data (Google Analytics, AdWords, social media metrics, etc.) to ensure the success of property campaigns and identify areas for opportunity and growth.
3. Shape the paid media strategy for all National Development assets to achieve property performance goals. This includes search-engine pay-per-click (PPC) ads, digital display advertising, social media advertising, search engine optimization (SEO) and search engine marketing (SEM) campaigns. Lead Geotargeting, Geofencing, ILS, and email campaigns. Ensure vendor accountability to National Development’s brands, efficacy, and budget.
4. Coordinate the overall strategy and messaging for each property. Ensure that messaging is consistent across all channels (digital, social, print, collateral, etc.).
5. Serve as social media champion for residential and commercial assets. Identify Social Ambassadors for each property and train, monitor, and guide them to achieve impact. Establish and communicate best practices.
6. Manage the creation and maintenance of all National Development property websites leveraging external partners and IT as needed. Review the organic placement of each website regularly and adjust keywords, tags, etc. as needed.
7. Collaborate with graphic design and leasing partners to produce and maintain all property collateral and signage including brochures, advertorial, direct mail, and any additional print marketing campaigns.
8. Collaborate with leasing partners and Events Coordinator to ensure commercial and residential events are effectively marketed and executed.
9. Takes initiative to identify, research, and launch cutting-edge digital programs to increase property performance.
10. Assist with corporate digital marketing initiatives as needed.
Recommended skills and experience:
What We Bring You:
At National Development, we believe our greatest asset is our people. We are committed to supporting your health and wellbeing through a comprehensive benefits package designed to help you thrive both personally and professionally. Our benefits take into consideration everything from career development to family matters, health and wellness, and future planning:
National Development is proudly an Equal Opportunity Employer (EEO) and encourages qualified minority, female, veteran, and disabled candidates to apply and be considered for open positions. We do not discriminate against employees or prospective employees based on race, color, religion, national origin, age, sex, sexual orientation, gender identity, disability, age, or military status.
Full Time
$117k-154k (estimate)
06/20/2024
08/18/2024
The job skills required for Digital Marketing Manager include Digital Marketing, Advertising, Initiative, Project Management, Google Analytics, SEM, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Digital Marketing Manager positions, which can be used as a reference in future career path planning. As a Digital Marketing Manager, it can be promoted into senior positions as a Digital Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Manager. You can explore the career advancement for a Digital Marketing Manager below and select your interested title to get hiring information.