38 Digital Marketing Manager Jobs in Newton, MA
National Development is Hiring a Digital Marketing Manager Near Newton, MA
Key Responsibilities
- Own the strategy and execution of property marketing efforts to achieve performance goals across National Development’s residential and commercial portfolio. Develop annual marketing plans and budgets in collaboration with property managers and business leaders.
- Collaborate with onsite teams and operations to review individual property performance to ensure occupancy and traffic generation goals are achieved. Track and analyze marketing data (Google Analytics, AdWords, social media metrics, etc.) to ensure the success of property campaigns and identify areas for opportunity and growth.
- Shape the paid media strategy for all National Development assets to achieve property performance goals. This includes search-engine pay-per-click (PPC) ads, digital display advertising, social media advertising, search engine optimization (SEO) and search engine marketing (SEM) campaigns. Lead Geotargeting, Geofencing, ILS, and email campaigns. Ensure vendor accountability to National Development’s brands, efficacy, and budget.
- Coordinate the overall strategy and messaging for each property. Ensure that messaging is consistent across all channels (digital, social, print, collateral, etc.).
- Serve as social media champion for residential and commercial assets. Identify Social Ambassadors for each property and train, monitor, and guide them to achieve impact. Establish and communicate best practices.
- Manage the creation and maintenance of all National Development property websites leveraging external partners and IT as needed. Review the organic placement of each website regularly and adjust keywords, tags, etc. as needed.
- Collaborate with graphic design and leasing partners to produce and maintain all property collateral and signage including brochures, advertorial, direct mail, and any additional print marketing campaigns.
- Collaborate with leasing partners and Events Coordinator to ensure commercial and residential events are effectively marketed and executed.
- Takes initiative to identify, research, and launch cutting-edge digital programs to increase property performance.
- Assist with corporate digital marketing initiatives as needed.
- Minimum of five years’ experience in a digital marketing role.
- Proven experience managing SEO, SEM, and social media campaigns.
- Expert with digital, CMS systems, Google Analytics, and other marketing-related products. Experience with Jonah is a plus.
- Strong critical thinking skills.
- Experience managing external partners and corresponding budgets.
- Exceptional project management skills.
- Has an eye for design, and understands what elements make unique creative content.
- Maintains a positive mindset and is a great collaborator.
- Experience marketing real estate developments in lease-up are desired.
- Bachelor's degree in a related field or equivalent progressive experience in marketing.
- Affordable Health, Dental and Vision Plans to ensure you and your family are well cared for.
- Flexible Spending Plans (Medical & Dependent Care)
- Life Insurance and LTD to protect you and your loved ones.
- Employee Assistance Program, offering access to various life management resources, including confidential support for your mental health and wellbeing.
- Employee Wellness Incentives to keep you active and informed.
- Company-matched 401K to help you build a secure financial future.
- Tuition Reimbursement Program to support you in continued learning and professional growth.
- Paid Time-off to promote optimal work life balance.
Job Summary
Full Time
$117k-154k (estimate)
06/19/2024
07/17/2024
natdev.com
WELLESLEY, MA
100 - 200
1983
Private
JESSICA HANSEN
$10M - $50M
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About National Development
National Development is a real estate company that provides development, construction, asset management and investment acquisition services.
The job skills required for Digital Marketing Manager include Digital Marketing, Advertising, Initiative, Project Management, Google Analytics, SEM, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Digital Marketing Manager positions, which can be used as a reference in future career path planning. As a Digital Marketing Manager, it can be promoted into senior positions as a Digital Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Manager. You can explore the career advancement for a Digital Marketing Manager below and select your interested title to get hiring information.
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