Job Title: Marketing Manager

Department: Marketing & Communications

Reports to: Director, Marketing & Communications

Location: Remote

Employment Type: Full-time

Salary Range: $66,000 - $74,000

Band: Level #4

Position Summary:

The Marketing Manager is responsible for developing and implementing effective marketing and advertising strategies. This role is crucial in managing events, fostering partnerships, and driving promotional activities to enhance brand presence and achieve business objectives. The Marketing Manager collaborates with cross-functional teams to ensure cohesive and impactful marketing initiatives.

Duties and Responsibilities:

• Build and manage multichannel marketing strategies and operational plans to continually increase brand awareness and engagement.
• Manage NSBE’s marketing portal and serve as lead project manager for marketing projects.
• Manage, and lead marketing efforts for MarComm Zones for Annual Convention and all conferences (NLC, PDC, RLC, FRC) and programs including SEEK.
• Plan, develop, implement, and evaluate the organization’s marketing strategies and campaigns.
• Work with cross-functional teams to develop and launch new products and campaigns, while coaching and developing users
• Analyze and report on marketing metrics to measure success and identify areas for improvement.
• Enhance website to be visually compelling and deliver an engaging user experience, manage website collaboration and creative design components
• Create and/or oversee the creation of marketing materials including website content, banners, email campaigns, direct mailings, promotional items, etc.
• Support the Communications Manager in managing the organization’s social media presence.
• Represent the marketing team in meetings with current and potential corporate partners, as needed.
• Work closely with other Marketing & Communications team members to generate new ideas and strategies.
• Conduct market research to implement new platforms (DAM systems, E-Store, CRM systems)
• Responsible for the vendor RFP process, selection and management, including but not limited to Convention, PDC, FRC, general marketing.
• Implement systems and processes to make marketing efforts more seamless
• Collaborating & reporting to Senior Leadership and Executive Leadership teams.
• Provide training on all marketing and digital platforms (Canva, HubSpot, Air, Marketing Portal)
• Manages all department contracts (proofreading, uploading, meeting with contracts manager, etc)
• Develop and monitor metrics to measure the organization’s marketing efforts.

Additional Duties and Responsibilities:

*Note - This job description is intended to convey information essential to understanding the scope of the position and it is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with the position. Additional duties may be assigned by the manager.

• Attend conventions, conferences, and trade shows as needed; prepare post-event reports and analyses.
• Assign duties and monitor the quality of work; ensure staff adherence to organizational policies, procedures, and government regulations.

Qualifications:

• Bachelor’s degree in marketing or another related field.
• Minimum of two (2) years’ experience in marketing, sales, growth strategies, advertising, and/or digital marketing.
• Strong social media savvy (LinkedIn, Facebook, Instagram, etc.)
• Strong computer skills including Microsoft Suite (Excel, Word, Access) and project management software.
• Familiar with marketing solutions such as Adobe Creative Suite, Canva, Hubspot and Feathr, is a plus
• Strong project management skills
• Excellent communication and interpersonal skills. The ability to establish and maintain relationships (internal and external) is extremely important.
• Excellent time management and organizational skills.
• Self-motivated and have a heart to move the organization and mission forward.
• Comfort and confidence working under pressure of deadlines and on multiple priorities at once.
• Ability to maintain confidentiality of information.
• High level of creativity and creative thinking.
• Ability to work with, analyze, and understand data.

Job Description Disclaimer

NSBE is an equal opportunity employer committed to diversity, inclusion, and equity in the workplace. We encourage individuals of all backgrounds to apply.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to walk. The employee must regularly lift and/or move up to 10 pounds.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

BENEFITS (for FT positions only) :

Full-time employees are eligible for company benefits, including the option to work remotely, vacation and personal time off, 100% company-paid medical, dental, vision, short-term and long-term disability, life insurance benefits, eleven paid holidays, a 401(k) plan that matches up to 4%, and much more.

TRAVEL:

Travel is required for the Annual National Convention, Fall Regional Conferences, National Transition and Leadership Conferences. Occasional travel to other conferences, chapters, and other industry- related events may be required and assigned by management.

LIMITATIONS AND DISCLAIMER:

The above position description is meant to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required for the position. All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees. This position description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job- related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws. Requirements are representative of minimum levels of knowledge, skills, and/ or abilities. To perform this position successfully, the employee must possess the abilities or aptitudes to perform each duty.