NETSOL Technologies Americas (NTA) is seeking a strategic and results-oriented Field Marketing Manager based in Austin, Texas to lead the development and execution of a comprehensive marketing plan for North America. This role requires a blend of creative vision, analytical expertise, and hands-on execution, as you'll manage marketing campaigns across multiple channels (content, social, events), collaborate with internal teams (sales, product), and leverage data insights to drive brand awareness, generate qualified leads, and ultimately fuel business growth in the North American market.

Reporting directly to the Global Head of Marketing - Field & Partnerships, working with multiple sales teams, product owners, potential/existing clients of NTA and with key event organizers and Industry Associations you will ensure the representation of NETSOL in the North American market with the following tasks:

• Manage and execute all field marketing events (virtual and in-person) in the U.S. focusing on engagement with enterprise-level customers.
• Work closely with the Global Head of Marketing - Field & Partnerships to align on strategies, and report on event metrics and ROI.
• Develop and maintain relationships with industry associations and identify speaking opportunities for executives.
• Collaborate with the sales team to generate leads, support the sales pipeline, and achieve revenue goals within the designated region.
• Leverage social media and email marketing platforms to increase overall NTA interest, participation and engagement.
• Adapting global marketing materials and developing localized content that resonates with the regional audience.
• Conduct market research to understand local market trends, customer behavior, and competitor activities.
• Achieve MQL and SQL targets, leveraging events for lead generation and increasing brand awareness.
• Establish regular communication with back-office Marketing teams to understand all topics being managed with regard to NTA business lines.
• Establish regular communication with all NTA Sales, Product and Account Management teams to ensure all Marketing topics are being covered and being a point of communication and issue escalation with the back-office Marketing teams.
• Establish regular reporting of all Marketing topics (either directly or indirectly with other Marketing teams).