1 Global Marketing Manager, American Football and Klutch Athletics Job in Boston, MA
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Global Marketing Manager, American Football and Klutch Athletics
$119k-155k (estimate)
Full Time | Retail
1 Week Ago
New Balance is Hiring a Global Marketing Manager, American Football and Klutch Athletics Near Boston, MA
Who We Are:Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION:As the Global Marketing Manager, American Football and Klutch Athletics, you will serve in a pivotal role leading the creative vision and demand creation tactics for the American Football category, as well as our Klutch Athletics partnership at New Balance. The Marketing Manager will work cross-functionally to create industry-leading consumer journeys that increase brand consideration and drive commercial goals while leveraging key sport and culture moments. This role will work directly with regional and global counterparts, as well as our key athletes and retailers, to grow our presence in American Football. This position is based at New Balance Boston headquarters.MAJOR ACCOUNTABILITIES:
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.Flexible Work ScheduleFor decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.
Equal Opportunity EmployerNew Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.
JOB MISSION:As the Global Marketing Manager, American Football and Klutch Athletics, you will serve in a pivotal role leading the creative vision and demand creation tactics for the American Football category, as well as our Klutch Athletics partnership at New Balance. The Marketing Manager will work cross-functionally to create industry-leading consumer journeys that increase brand consideration and drive commercial goals while leveraging key sport and culture moments. This role will work directly with regional and global counterparts, as well as our key athletes and retailers, to grow our presence in American Football. This position is based at New Balance Boston headquarters.MAJOR ACCOUNTABILITIES:
- Lead the long-term creative vision & develop demand creation tactics for New Balance’s American Football category.
- Aid in delivering seasonal and yearly marketing plans while playing a vital collaborative role in shepherding our new Klutch Athletics by New Balance partnership.
- Develop campaigns, aligned to consumer journey needs, that drive demand for American Football and Klutch Athletics products, and a strong association of New Balance within American Football.
- Lead the strategy, content planning and execution of the New Balance Gridiron social media channel.
- Partner with Global Product, Global & Regional Merchandising, and Regional Marketing leads on category growth goals and product portfolio.
- Manage the marketing budget, our product launch calendars, and the real-time sport moments calendar.
- Collaborate with the GTM team to deliver sell-in materials across all GTM milestones.
- 8 years of progressive experience working within marketing and related functions.
- Strong understanding of digital-first demand generation and a proven track record of driving marketing results in competitive domestic and international markets.
- Experience working across relevant sport and culture markets, with a history of innovation.
- Proven leadership skills, including the ability to manage multiple functions against common goals.
- Superior problem solving, analytical skills.
- An understanding of relevant social media metrics.
- Strong executional skills; consistently produce results and meet deadlines.
- Excellent interpersonal, organizational, verbal and written presentation skills.
- Experience working with professional athletes preferred, but not required.
- Athletic or other related industry experience preferred, but not required.
- MBA preferred, not required.
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.Flexible Work ScheduleFor decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.
Equal Opportunity EmployerNew Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.
Job Summary
JOB TYPE
Full Time
INDUSTRY
Retail
SALARY
$119k-155k (estimate)
POST DATE
06/24/2024
EXPIRATION DATE
07/29/2024
WEBSITE
newbalance.com
HEADQUARTERS
BRIGHTON, MA
SIZE
3,000 - 7,500
FOUNDED
1906
TYPE
Private
CEO
JOE PRESTON
REVENUE
$1B - $3B
INDUSTRY
Retail
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About New Balance
NB is a manufacturer and online retailer of athletic shoes and sportswear.
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