We work with brands we love to identify their inherent goodness and overcome obstacles in their way. This process of harnessing what matters and converting it to what moves people is what we call unleashing a brand’s energy.

We do it every day with our partners: French’s, Cholula, Hilton, Shoe Carnival, Johnsonville, Checkers & Rally’s, Eagle Foods, MedExpress and SYLVANIA.

Having reclaimed our independence, we can reinvent and renew from a position of stability, strength, and freedom. The right candidate will fit right into, and bring their own unique flavor, to our high-expectation, high-performing, supportive culture.

Currently, we’re looking for a Specialist, Digital Platforms.

What you’ll do…

Digital media has an increasingly pivotal role in delivering creative solutions to even the toughest briefs. As a part of our growing Digital Platforms team, you’ll work to develop and activate digital campaigns across paid social, paid search, and programmatic, optimize the campaigns for success, and use the learnings and insights to fuel what’s next.

This position is based in Atlanta and is a hybrid model role with in-office workdays on Tuesdays and Thursdays.

You are…

Living and breathing the overarching strategy

• Work with our planning and strategy teams to understand the client objectives, target audiences, and desired outcomes
• Inform and utilize Comms Strategy inputs (competitive, consumer, category, etc.) to define role of digital platforms

Building smart digital campaigns

• Develop digital plans across paid social, paid search, and programmatic, aligning with business and comms objectives, determining platform priorities, creative strategy, and measurement framework
• Contribute to quarterly testing roadmaps and evaluate alphas/betas/new partners
• Maintain awareness and understanding of tech and industry capabilities to help evaluate and evolve data and tech partners
• Connect digital strategy to other paid and non-paid channels (sponsorships, OOH, CRM, TV, email, organic social etc.) to encourage more insightful and intentional campaign planning and execution

Bringing the work into the world

• Activate campaigns through various platforms (The Trade Desk, DV360, CM, SA360, Facebook/Instagram, Google Ads, Snapchat, LinkedIn, Twitter, Pinterest) and maximize media performance through ongoing optimizations
• Contribute to ongoing quality assurance process to ensure all aspects of a campaign’s creative, settings, budget parameters, brand safety needs etc. are met
• Day-to-day budget management, pacing, partner management and billing
• Actively merchandise wins/learnings across agency and clients

The necessary skills include…

• 2-3 years of digital media experience, 1 year of campaign activation experience in paid search, programmatic, and/or paid social specifically
• Well versed in partner UI’s including but not limited to: Facebook/Instagram, Google, YouTube, Twitter, Pinterest, LinkedIn, 4C, The Trade Desk, DCM, DV360, Crimson Hexagon, NetBase
• Working knowledge of research tools like ComScore, Nielsen, Simmons etc.
• Proficient in asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
• Basic understanding of site tagging and analytics platforms like Omniture and Google Analytics
• Experience in analyzing campaign data to consult on optimizations and adjustments within the campaign flights and translating learnings for upcoming campaigns
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Bonus experience: working across various internal teams (Media, Account, Creative, Production) to both understand the overall plan/moving pieces, and guide/inspire work where needed

Fitzco is an equal opportunity employer – celebrating, supporting, and thriving on diversity for the benefit of our employees, our clients, and our work.