New York Sports Club and our family of brands, including Fhitting Room, is a long-standing, dynamic fitness club brand with locations in the Northeast, Florida, and Switzerland. We consider ourselves your local neighborhood gym! It is our goal to provide our members with fitness results, positive change and personal connections through innovative programming and knowledgeable staff. Our mission is to “Improve Lives Through Fitness”. Our success comes from continuously modeling and promoting the mission, values, and guiding principles with pride and integrity.

ROLES AND RESPONSIBILITIES

• Continuously modeling and promoting the NYSC and our family of brands mission, mission statement, and values with pride and integrity.
• Reviewing and adhering to all NYSC and our family of brands documents including but not limited to policies and procedures, employee handbook, state supplement, codes of conduct, etc. 
• Develop integrated digital marketing and growth initiatives to achieve Company targets.
• Serve as our team’s Hubspot and email marketing expert; create audiences, design and optimize automated workflows, develop and manage forms, and oversee the data sync with our data warehouse.
• Partner with Sales, Marketing and Operations to grow our customer funnel.
• Develop strategies and implement tactics to improve new client acquisition, first timer conversion, client retention and frequency. 
• Own internal reporting and business intelligence; partner with third parties to maintain our data warehouse, middleware and connections to Company and partner systems.
• Identify opportunities for revenue growth based on data analysis; keep the team informed on business performance, synthesize “so what’s,” and implement strategic recommendations.
• Provide expertise and guidance on marketing data collection, analysis, and information systems.
• Possess strong working knowledge of SEO, SEM, Google Analytics, Paid Advertising and Content Marketing. 
• Actively manage company website, including execution of A/B testing, data-driven site optimizations and seasonal and/or promotional updates.
• Identify and partner with digital agencies when appropriate.
• Additional duties as assigned.

QUALIFICATIONS EXPERIENCE

• 3-5 years of digital marketing experience
• Hubspot expertise required (certification preferred)
• Data warehouse management, knowledge of SQL is a plus
• Strong analytical and problem-solving skills, including the ability to quickly gut check data and identify source of error(s) when applicable.
• Thorough understanding of digital marketing strategies and tactics
• Strong interpersonal and communication skills
• Detail oriented with excellent organizational skills and a proven ability to meet deadlines and QA deliverables.
• Boutique fitness industry experience and/or a passion for fitness is a plus
• Availability to manage time sensitive situations during non-traditional “office” hours
• Strong desire to be part of an “all-in” team with the ability to fall in love with the NYSC/Fhitting Room brand.
• Ability to proficiently use our timekeeping system and any other computer programs required to meet the business needs.