Position Summary

The Marketing Director oversees a portfolio of properties, leading, planning and executing innovative strategic marketing programs that drive foot traffic and improve top-of-mind awareness for the center. The focus is on maximizing tenant sales performance by understanding customer motivation and driving community engagement. This position reports to the Chief Operating Officer.

Position Responsibilities

• Strategize, develop, and execute comprehensive marketing plans that utilize social media platforms, websites, and retailer programs to support the owner and retailer’s marketing objectives.
• Implement corporate direction regarding marketing at the field level.
• Coordinate all shopping center visual merchandising, signage, and advertising programs to ensure quality and effective use.
• Manage where applicable all marketing work surrounding center renovations, redevelopment, and expansions to ensure effective messaging to the shopper base.
• Provide input as required on media plans, media buys and media channels for the most effective reach of the target audience.
• Collaborate with the public relations agency to enhance the overall perception of property, establish and ensure local media relations are solid, and responses for media releases, alerts and talking points are adequately prepared, vetted and used.
• Drive the growth and engagement of our social media channels, as well as data collection, SMS, and Email (subscribers) for the specific centers.
• Establish strong tenant communications and partnerships. Seek and encourage retailer participation in marketing programs, utilizing marketing assets, to promote their businesses and add value to the overall marketing efforts.
• Provide expert insight using the latest property technology to track traffic patterns and analyze the lift from marketing events. Apply results to on-going strategic planning and marketing events with the goal of helping to maximize merchant sales performance.
• Develop key relationships with city and community leaders.

Requirements

• Bachelor’s degree in marketing with a minimum of 5-7 years of experience in shopping center marketing management.
• Prefer previous experience in PR to include writing press releases, managing campaigns and securing media coverage.
• Exceptional leadership capabilities and proven expertise in strategic planning and event execution.
• Utilize strong project management skills to lead initiatives, portfolio-level promotions, and events.
• Flexibility to work evenings or weekends to execute events.
• Flexibility to travel, currently throughout California and/or Illinois, as portfolio dictates.
• Excellent oral, written, organizational, interpersonal and presentation skills and the ability to present marketing information to large groups including executives.
• Excellent working knowledge of social media programs and web-based platforms such as Facebook, Twitter, Instagram etc.
• Proficient computer skills, including Microsoft Office Suite, desktop publishing and mobile technology solutions.
• Prefer basic/intermediate graphic design skills using Adobe programs to create digital and printed graphics, flyers, posters, ads, etc.
• Experience with utilizing technology including traffic platforms, such as Placer or other camera tech, consumer sentiment tracking such as Merchant Centric is preferred.