164 Product Marketing Manager Jobs in Salt Lake, UT
Newsela is Hiring a Product Marketing Manager Near Salt Lake, UT
Reporting to the Director of Product Marketing, you’ll be responsible for differentiating Newsela ELA in the market through buyer and market insights, product requirements, marketing content, and sales enablement efforts. You’ll also partner with colleagues on the Product and Marketing teams to bring new products and features to market with launch and promotional plans that will resonate with our target audiences.
You Will
- Gather and synthesize user, buyer, competitor, and market insights and deliver them as product requirements to inform Newsela’s Product roadmap.
- Own planning and GTM execution for Newsela product and feature launches.
- Develop and maintain product messaging and marketing materials that differentiate Newsela’s literacy solution in the market among buyers.
- Build and deliver enablement materials to ensure Newsela’s externally-facing teams are prepared to effectively deliver our value propositions to customers.
- Support go-to-market efforts to expand Newsela ELA’s reach in international markets.
- You’ll be part of an organization solving real challenges in K-12 education, and the highly visible internal and external materials you develop will have a direct and measurable impact on Newsela’s business.
- Your work will shape the future of Newsela’s most essential products, which are loved by teachers in all 50 states and multiple countries, and you’ll work to ensure those same products resonate with district decision makers.
- On any given day you could be collaborating with passionate teammates from Product Management and Design, Sales and Customer Success, Business Development, and of course, Marketing.
- You will have the opportunity to share insights that improve the Newsela product and the user experience.
- Your work will directly impact engagement and usage of Newsela products in K-12 classrooms nationwide.
- You have a bachelor's degree in marketing, business, or a related field.
- You’re a collaborative marketer who has been in a B2B Product Marketing role for at least 5 years, ideally with some of that time in K-12 education.
- You have experience launching new products and features, developing product value propositions, and building and maintaining buyer personas.
- You’ve created marketing assets that run the gamut from sales enablement resources and competitive battlecards to webinars and product videos, and you love digging into marketing performance data to understand what content and formats resonate most with your target audiences.
- You’re a natural communicator with excellent written and verbal communication skills, and you can synthesize complex information into a compelling story.
- You are organized and collaborative, capable of managing complex, interdependent projects and maintaining multiple workstreams.
- You have a user-centric approach and strong desire to deliver valuable experiences to users and make an impact in K-12 education.
Job Summary
Full Time
Print & Book Publishing
$105k-130k (estimate)
09/02/2024
09/29/2024
newsela.com
Manhattan, NV
500 - 1,000
Print & Book Publishing
Related Companies
The job skills required for Product Marketing Manager include Go To Market, Insight, Product Marketing, Verbal Communication, Product Management, etc. Having related job skills and expertise will give you an advantage when applying to be a Product Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Product Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Product Marketing Manager positions, which can be used as a reference in future career path planning. As a Product Marketing Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Manager. You can explore the career advancement for a Product Marketing Manager below and select your interested title to get hiring information.
Similar Jobs
Popular Articles
