Description
At Nicole Freer Group, marketing is about building brand awareness. We're looking for an experienced and versatile marketing person who's eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while managing internal team members and vendor partners. They should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's ever-changing needs.
Responsibilities
•Developing strategies and tactics to boost the company's reputation and drive qualified traffic
•Deploying successful marketing campaigns from ideation to execution
•Experimenting with various organic and paid acquisition channels
•Help guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
•Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
•Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
•Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
•Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
•Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
•Manages the marketing efforts of a group of real estate agents to improve their online presence in search results
•Manages website design, content, SEO development, and tracking analytics to ensure all content is up-to-date and relevant
Qualifications
•Proven success in developing marketing plans and campaigns
•Excellent written and verbal communication skills
•Strong project management, multitasking, and decision-making skills
•Metrics-driven marketing mind with an eye for creativity
•Experience with marketing automation and CRM tools
Preferred skills and qualifications
•Proficiency with online marketing and social media strategy
•Proven success in designing interactive applications and networking platforms
•Willingness to travel around the Houston metro area