Overview of Job Description

North American Properties is seeking a highly motivated, innovative, and energetic individual to manage all social media platforms and digital content for Avalon and Avenue East Cobb.

As the Social Media Coordinator, you will oversee all aspects of Avalon and Avenue East Cobb’s day-to-day social media efforts relevant to retailer and guest engagement along with maintaining and growing both properties’ robust online community designed to build awareness and drive traffic & sales.

This position acts as the frontline brand “voice” by interacting with guests and fans in real-time on various web platforms. In this role, you will not only create content and tell Avalon’s and Avenue East Cobb’s brand stories, but also provide digital support as it relates to web, SEO, and property assets and technology. The right candidate will possess excellent verbal and writing skills, the ability to work in cross-functional teams, a sharp wit, and a willingness to work during nonstandard business hours. Prior experience in customer service, social media management, public relations, and/or digital marketing is preferred. This position is split between Avalon and Avenue East Cobb and will office at both Property Management offices and will report to the Avalon and Avenue East Cobb Marketing Managers.

Skills & Qualifications:

• 1-2 years of social media experience in a professional setting and the ability to provide examples
• Generally, loves pop culture, technology, and stays up to date on the latest social media trends and design/business practices
• Creative mindset with excellent writing, communication, and language skills
• Understands how content works in the digital space and quickly adjusts to the integration of new tools, processes, and platforms
• Maintains an understanding of the latest digital marketing, social media trends, design, and business practices
• Acknowledges that the scope of social media falls outside normal business hours and will require after hours contribution
• Exhibits the ability to jump from the creative side of marketing to the analytical side; able to demonstrate why their ideas are sound
• Brand storytelling and establishing a positive online community and reputation- be an advocate for the brand in social media spaces, engaging in dialogues and answering questions where appropriate
• Digital support and management as it relates to web, SEO, and property assets and technology
• Basic photography/videography skills preferred
• Knowledge of Hootsuite, Mailchimp, and Adobe Photoshop preferred
• Practices superior time management
• Has experience sourcing and managing content development and publishing
• Displays ability to effectively communicate information and ideas in written and video format
• Great ability to identity potential negative or crisis and apply conflict resolution principles to mitigate issues
• Team player with the confidence to take the lead and guide other team members when necessary
• Exceeds at building and maintaining relationships with company, partner vendors, business tenants, industry leaders and influencers, residents, and community
• Be an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate

Responsibilities:

• Create a social media and digital strategy
  • Develop and implement a social media and digital marketing plan(s)
  • Social platforms are not just limited to Facebook, Instagram, Twitter and YouTube
• Brand storytelling and execution
  • Execute social media and digital marketing plan(s) and day-to-day initiatives
• Visual Design and Digital Strategies
  • Ensure selection of graphics, imagery, and multi-media is compelling and that it educates, entertains, and aligns with brand standards and compliments overall marketing plan(s)
• Engaging content strategy
  • Create and publish of relevant, original, high-quality content and carefully tailor content to each medium(s) utilized
  • Oversee creative and design (e.g. landing pages, email headers, website, ads)
  • Implement a content editorial calendar to manage content, and plan specific timely campaigns
  • Create and manage a regular publishing schedule
  • Leverage the right tools to manage content
• Promotion strategy
  • Design, create, execute and manage both an organic and paid social media plans
  • Engagement strategy
  • Develop plan on how we monitor/listen, respond, ask questions and engage audience(s) in addition to leveraging efforts with PR
• Conversion strategy
  • Develop a plan on how to scale social media marketing plan (e.g. increasing followership, engagement, impressions and reach)
  • Strategize on how to take social media marketing and traditional marketing plans to the next level
• Measure & Analyze
  • Establish benchmarks and KPI’s (Key Performance Indicators)
  • Ability to understand and interpret data and share what’s most important as it relates to overall strategies and goals
  • Determine how we take it to the next level based on data
  • Compile and deliver monthly and yearly reports highlighting objectives, initiatives, results, lessons learned/recommendations, and share what’s ahead
• Reports to Avalon and Avenue East Cobb Marketing Managers

Physical Requirements:

Majority of work time will be spent in an office environment, however, set up and during events, candidate should be able to meet the following physical requirements:

• Able to lift up to 35 pounds
• Standing and/or working outdoors up to 8 hours a day
• Walking up to 8 hours a day
• Stooping
• Bending up to 4 hours a day
• Ability to climb ladders and stairs

Working Environment:

The Social Media Coordinator serves as a critical member of the team for the property and is therefore expected to interact with internal and external contacts daily. The Social Media Coordinator must be deadline-driven, detail- oriented and a team player with a positive attitude who demonstrates flexibility. Responsibilities may require an adjusted work schedule, overtime and working evening and weekend hours to meet objectives and deadlines. NAP upholds a professional and deadline-oriented working environment, offering a fast-paced and dynamic atmosphere where all associates are given the opportunity to learn and grow. NAP offers its associates a great deal of variety in projects, which are guided by the strategic direction and goals of the company and property.

Compensation and Benefits:

NAP’s Social Media Coordinator position will include an excellent benefits package that includes medical, dental, life, and 401(k). It will provide a competitive salary based upon the candidate’s experience.