ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Executes the day-to-day social media strategy, including scheduling, posting and community management on Instagram, Facebook, Pinterest, X, LinkedIn, You Tube, TikTok and other emerging platforms.

• Drafts social media content, coordinating graphics with in-house designers as needed, that is accurate, engaging, approachable, on trend, and meets the high standards and consistent brand image of the company.

• Collaborates with larger Marketing team and brand managers to populate social content calendar that aligns with brand messaging, promotions, and marketing campaigns.

• Monitors and manages communications to foster meaningful relationships with customers, influencers, and partners. Collaborates with internal resources to provide answers when appropriate that require scientific, legal, or regulatory compliance. Responds to direct messages in a timely and courteous fashion with pre-approved messaging.

• Utilizes social media management platform to organize and schedule pre-approved content, build campaign boards, and populate Instagram galleries for NOW’s website.

• Analyzes performance data from native and third-party platforms for reporting. Provides insights and recommendations for optimizing social strategies.

• Monitors social trends and provides insights on emerging platforms for opportunities for social growth.

• Makes recommendations, obtains approval, and implements enhancements and modifications to company’s owned social media properties and website as needed. 

• Keeps security top of mind. Employs online security best practices and escalates any concerns to supervisors and IT. Applies any additional security measures as they become available.

• Understands the mechanics of Search Engine Optimization to research and write SEO-friendly social and video content.

• Stays up-to-date on industry and category trends.

• Complies with safety and GMP requirements.

SAFETY STATEMENT RESPONSIBILITY

Supports a culture of safe production and operations; follows all safety rules and procedures. Actively participates in the safety program by: engaging in training activities to learn what constitutes a safety hazard; reporting safety concerns to the supervisor, submitting safety suggestions, and correcting or reporting to the appropriate people when an employee sees a workplace health or safety hazard, until it is resolved. Assists with communicating safety information to new employees. Fulfills responsibilities as outlined in the company safety management plan.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION, EXPERIENCE AND/OR TECHNICAL SKILLS

Bachelor's degree in marketing, communications or a related field and three to five years of experience in marketing, digital marketing, social media or in a related area required.

Digitally savvy. Excellent knowledge of social media technologies and protocols in a corporate setting, and websites, including but not limited to: Facebook, Instagram, X, LinkedIn, YouTube, Pinterest, and TikTok. Comprehensive experience with all aspects of social content research, authoring, and publishing. Good understanding of communications and marketing principles. Working knowledge of third-party social media publishing/reporting tools, including Dash Hudson or equivalent. Familiarity with Adobe suite, Illustrator, Canva or equivalent preferred to facilitate web graphics, videos and TikToks.

LANGUAGE SKILLS

Ability to read, analyze, and interpret general business periodicals, websites, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and web-based content. Ability to effectively present information and respond to questions from managers, sales team, QA department, clients, customers, and the general public.

REASONING ABILITY

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret a variety of instructions in verbal and/or written form.

OTHER SKILLS AND ABILITIES

• Detailed-oriented, attention to detail extremely important
• Strong verbal and written communication skills
• Quick response time and sense of urgency
• Ability to work on multiple tasks and projects at once
• Ability to work under tight deadlines and in fast-paced environment
• Resourcefulness; strong ability to look for answers and solutions
• Self-motivated, ability to work independently

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee is regularly required to remain at stationary work location and occasionally to move from place to place within work facility. Employee is regularly required to use the computer. Specific vision abilities required by this job include close vision. The employee may be required to occasionally lift and/or move up to 25 pounds. 

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Non-standard hours and/or extended work hours can be expected due to user/project requirements and/or deadlines, system or user issues as well as workload backlog. After hours response may be required as needed to support the corporate websites.

The noise level in the work environment is usually quiet.