27 Email Marketing Manager Jobs in Delray Beach, FL
Now Optics is Hiring an Email Marketing Manager Near Delray Beach, FL
Location: Now Optics Headquarters - Delray Beach, FL
Company OverviewNow Optics is a leader in the eye care industry. Its retail brands, My Eyelab and Stanton Optical, are amongst the fastest-growing, full-service retail optical centers throughout the country. The company consistently ranks among the largest optical retailers in the country by Vision Monday. Now Optics continues to expand its retail footprint with almost 300 corporate and franchise locations while delivering affordable eye care services and providing a fast and friendly customer experience. We believe in building a positive and cohesive culture where everyone is contributing towards a common goal and set of values.
Vision: Modernizing the eye care experience for all people.
Mission: Making eye care easy.
Values: iCARE
Integrity: We see integrity as building a foundation of trust with our customers, employees and stakeholders by communicating honestly, ensuring consistency and delivering on our commitments.
Collaboration: We see collaboration as combining the talents of a diverse group, offering proactive communication and being open-minded to new ideas.
Accountability: We see accountability as taking initiative, delivering our best in all we do, accepting responsibility for our actions and taking ownership of results.
Respect: We see respect as prioritizing human relationships, being present, connecting with transparency and empathy.
Empowerment: We see empowerment as making purpose-driven decisions to support the company vision, showing appreciation for others, and taking care of the individuals we serve.
Job Profile and ObjectivesThe Email Marketing Manager is responsible for developing and implementing the 1:1 customer communication strategy for our brand portfolio across all direct touchpoints, analyzing customer data to identify customer retention and growth opportunities, and managing campaign performance. They develop customer segmentation, messaging strategies and lead email and SMS marketing. The Email Marketing Manager is the customer champion and works with cross-functional departments to manage our Customer Satisfaction tracking and share insight, and improve our customer lifetime value through automation, personalized and timely communication campaigns.
Duties & Responsibilities
- Responsible for the development and execution of the email and sms customer communication strategy, managing weekly email streams for multiple database segments in addition to automated campaigns and triggered programs to engage, re-activate, and win back lapsed customers.
- Partners with Marketing and IT to pull and analyze data sets and identify trends and patterns in customer behavior that inform opportunities to increase customer retention, acquisition and loyalty. Ensures flawless execution through marketing partners and platforms.
- Oversees the 1:1 content marketing calendar, ensuring messaging alignment and supporting cross-functional initiatives and promotions.
- Leads platform vendor relationships, capitalizing on personalization capabilities and delivering on our strategic roadmap and industry best practice. Works to remove roadblocks and manage projects through to fruition on time.
- Responsible for capturing customer sentiment across their journey and developing customer satisfaction reporting that helps inform opportunities to improve our customer experience.
- Accountable for providing business requirements and direction to IT and working closely with the Creative team in order to execute planned campaigns.
- Continuously improves the retention program through a test and learning agenda around customer segmentation, messaging, offer and creative formats and continually optimizes the CRM programs.
- Monitors and communicates key metrics for results reporting in partnership with the BI team and leverages learnings to improve future performance.
- Manages work flow of agency and vendor partners. Analyzes new vendors and marketing technologies that would help build CRM capabilities. Monitors competitive landscape.
- Bachelor's Degree in related field required
- Minimum 4 years experience driving 1:1 marketing and managing email/sms campaigns
- Strong background in customer retention and/or CRM
- Experience in multi-channel retail industry a plus
- Experience managing data and analyzing insights
- Email/CRM Platform management experience required
- Excellent written and verbal communication skills
- Strong analytical and strategic thinking skills
- Demonstrated leadership, project management, & planning skills
- Prior managerial/supervisory experience a plus
- Must be able to multitask in a fast paced environment and make progress on all assignments
- Skilled user of all Microsoft Office programs
- Team player / Collaborative
Job Summary
Full Time
$110k-143k (estimate)
02/18/2024
08/19/2024
mdsoptics.com
Omaha, NE
<25
Related Companies
The job skills required for Email Marketing Manager include Initiative, Leadership, Insight, Project Management, Planning, Collaboration, etc. Having related job skills and expertise will give you an advantage when applying to be an Email Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Email Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Email Marketing Manager positions, which can be used as a reference in future career path planning. As an Email Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Email Marketing Manager. You can explore the career advancement for an Email Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming an Email Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become an Email Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Email Marketing Manager job description and responsibilities
Responsible for the content of the emails.
03/15/2022: Melbourne, FL
They should have a strategy for reaching a target audience that shapes the emails they develop.
03/29/2022: Twin Falls, ID
Ensure emails meet high and quality deliverability standards.
04/02/2022: Des Moines, IA
Design, assemble and create overall email marketing campaigns.
01/28/2022: Gary, IN
Plan and design different CTAs for email templates.
02/05/2022: Orlando, FL
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Email Marketing Manager jobs
This career requires extensive business and marketing experience.
03/26/2022: Dayton, OH
Aware of email marketing regulations and compliance requirements.
03/14/2022: Spokane, WA
Get a Digital Marketing Certification.
01/25/2022: Muskegon, MI
Someone who has experience with email database management and SQL would be an asset.
01/24/2022: Santa Rosa, CA
Proven work experience as an Email marketing manager or Digital marketing specialist.
03/03/2022: Asheville, NC
Step 3: View the best colleges and universities for Email Marketing Manager.
Similar Jobs
Popular Articles
