POSITION SUMMARYAre you a visionary with a knack for creating breakthrough ideas that captivate and convert? We seek an innovative and strategic Creative Director to lead our marketing team in crafting compelling and high-performing content. In this pivotal role, you will spearhead the ideation process, coordinating seamlessly with media buyers and creative teams to bring innovative concepts to life. Your exceptional copywriting and scriptwriting skills will drive our direct-response marketing efforts across various platforms, including Facebook, YouTube, marketing funnels and many more omni channels. If you are a dynamic leader passionate about creativity and performance optimisation, join us to elevate our brand and engage our audience like never before.
ABOUT OUR COMPANYNurp pioneers the convergence of modern and future investing through emerging technologies. Our advanced algorithmic trading programs and comprehensive forex trading systems challenge traditional investment models, propelling algorithmic investing for unparalleled success.At Nurp, we're committed to fostering a culture of transparency, honesty, and openness. Joining Nurp means more than just a job—it's an invitation to embark on a journey of growth, discovery, and limitless potential. Here, you'll have the opportunity to collaborate with diverse and talented individuals, contribute to meaningful projects, and make a real impact on the future of algorithmic investing. This ethos of inclusivity and collaboration extends to wearing multiple hats and contributing to various important tasks beyond those listed here. It's a reflection of our belief in multidimensional growth and our dedication to supporting the overall development of our organization.Welcome to a culture where your ideas matter, your contributions are celebrated, and your growth potential is boundless. You will be a part of an organization, where your ideas matter, your contributions are celebrated, and your growth knows no bounds.
PERFORMANCE OBJECTIVESLead Creative IdeationServe as the principal leader in the creative ideation process, consistently generating innovative and high-performing "big ideas" for both paid media advertisements and social media campaigns.
Optimize Creative CoordinationCollaborate effectively with media buyers and social media teams to manage creative requests, discerning high-potential ideas from ineffective ones to enhance creative performance and minimize time spent on unproductive concepts.
Craft Compelling Ad CopyDevelop high-performing financial direct-response ad copy for Facebook ads, including both body text and headlines, to maximize engagement and conversion rates.
Develop Engaging Video ScriptsWrite impactful financial direct-response video scripts for Facebook and YouTube ads, ensuring they capture and maintain viewer interest.
Create Short-Form VSL ScriptsProduce concise, high-performing video sales letter (VSL) scripts for testing within marketing funnels, aimed at improving conversion rates.
Write Effective Landing Page CopyGenerate high-performing financial direct-response copy for marketing funnel landing pages, ensuring content is compelling and conversion-focused.
KEY COMPETENCIESThe requirements listed below are representative of the knowledge, skill, and/or ability required to be successful in this role, but are not necessarily all-inclusive.Ability to generate unique, high-impact ideas for various marketing channels.
Skilled in filtering and curating creative ideas based on performance data and experience.
Proficiency in coordinating with media buyers and social media teams.
Expertise in writing compelling, direct-response ad copy for financial products, tailored for platforms like Meta
Strong capability in writing high-performing video scripts for Facebook and YouTube ads.
Ability to analyze creative performance data to inform and improve ideation and execution.
Skilled in streamlining the creative process to reduce time spent on ineffective concepts.
Understanding of marketing funnel dynamics and the ability to write effective copy for landing pages.
Strong leadership skills to guide and motivate the creative team
Strong computer and media software skills.
Outstanding organization and administrative accountability
Strong written and verbal communication skills
Ability to think individually as well as collaboratively when approaching personnel issues
EDUCATION AND EXPERIENCEEducation:Bachelor’s degree or higher in Marketing, Advertising, Communications, or a related field. (Required)
Professional Experience:Minimum of 10 years of marketing experience. (Required)
At least 5 years of experience as a Creative Director in a marketing capacity. (Required)
Minimum of 3 years of experience in the SAAS industry. (Required)
Proven track record of developing concise, persuasive video sales letter (VSL) scripts. (Required)
Demonstrated experience in creating and testing various VSL formats to optimize conversion rates. (Required)
Experience In Direct-Response High Ticket Coaching, Course, Consulting, Marketing Agency Industry, high ticket SAAS (Preferred)
BENEFITSFully Remote PositionHealth insurance
Dental Insurance
Vision Insurance
Short-term and long-term disability insurance
Life Insurance
Accident insurance
Hospital insurance
Paid Time Off
Access to our product and services at large discounts and some instances free
COMMITMENT TO DIVERSITYAs an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Nurp LLC recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire talent at all levels regardless of race, colour, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.