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Web Content Designer
Ohm Systems, Inc Hartford, CT
$70k-84k (estimate)
Full Time 4 Days Ago
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Ohm Systems, Inc is Hiring a Web Content Designer Near Hartford, CT

Job DescriptionAbout the Role
  • The Digital Website Content Writer will work closely with our cross-functional project team focused on building and improving the State of Connecticut’s websites and digital assets. Your work will involve assessing customer needs and creating high impact content for web pages, digital applications, chatbots, user guides, and other customer-facing assets. An ideal candidate should know content inside and out – how to structure it, how to write it, how to apply it in user-focused page design, and how to track its effectiveness. You must be an expert copywriter who knows how to communicate user benefits over features. And you must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys.
  • You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition, the candidate should show a command of modern content standards, and be able to clearly communicate content issues and solutions to various levels of stakeholders.
Experiences Required For This RoleWebsite Content Writing – At least 3 years of measurable experience in the following:
Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
Aligning content with business goals, stakeholder objectives, and user needs
Inventorying and auditing of content on a local or enterprise level
Copywriting – a high proficiency in writing for real people and motivating them to action
Conducting in-depth research on industry-related topics to develop original content and optimize current content
Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
Editing content and proofreading material for errors and inconsistencies
SEO and analytics – At least 3 years of experience with the following:
Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives
Developing high-impact KPIs and tracking the measurable success of content
Using customer research and site analytics to prove that content is meeting user needs
Content Lifecycle Governance – At least 3 years of experience and use cases with the following:
Defining customers’ needs and identifying content gaps that prevent successful digital experiences
Optimizing and categorizing content to align with a service-oriented information architecture
Working with subject matter experts to write clear text in plain language that achieves defined goals
Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
Structuring content in ways that customers are used to, and knowing the difference between features and benefits
Setting up governance models that support the maintenance of content after publishing
Knowledge, Skills, And AbilityWebsite Writing and Content ManagementKnowledge of Sitecore or a comparable CMS
Content creation for websites
Expert copywriting and editing skills
Content marketing
SEO and analytics
Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
Effective communication skills
High emotional intelligence
High Functioning in Complex SituationsAbility to distill complex concepts into simple ideas
Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
Comfort in suggesting better strategies or pointing out risks in current development efforts
Dependable, organized, and equally able to work independently as well as in cross-functional team environments
Team PlayerSupporting teammates’ skills and behaviors through development and delivery
Communication and collaboration with multiple departments and stakeholders
Creative and analytical thinking with strong problem-solving skills
Judgment in dealing effectively and diplomatically with government staff
Ability to maintain strict confidentiality
Preferred Skills & QualificationsOther Desirable SkillsProficient in Sitecore 10.2
Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
Proficient in Digital content standards and plain language guidelines
Experience with chatbots, search consoles, and helpdesk services
Proficiency with content tools, especially development, inventory/auditing, and SEO tools
A portfolio of published online content
Industry certification in a field-related discipline
1 year of experience using customer relationship management platforms such as Salesforce
1 year of experience using Google Analytics (preferable GA4)
1 year of experience using data dashboard software like Power Bi
Company DescriptionOhm Systems, Inc. specializes in IT and Healthcare staffing services, dedicated to linking highly skilled professionals with our public and private clients across the United States. Our track record showcases our commitment to delivering outstanding staffing and consultancy solutions to our clients. We prioritize diversity and inclusivity and take pride in being an employer that promotes equal opportunities and affirmative action. Our goal is to foster an inclusive work environment that embraces individuals from all backgrounds, irrespective of their gender, race, or orientation.
Ohm Systems, Inc. specializes in IT and Healthcare staffing services, dedicated to linking highly skilled professionals with our public and private clients across the United States. Our track record showcases our commitment to delivering outstanding staffing and consultancy solutions to our clients. We prioritize diversity and inclusivity and take pride in being an employer that promotes equal opportunities and affirmative action. Our goal is to foster an inclusive work environment that embraces individuals from all backgrounds, irrespective of their gender, race, or orientation.

Job Summary

JOB TYPE

Full Time

SALARY

$70k-84k (estimate)

POST DATE

06/24/2024

EXPIRATION DATE

08/23/2024

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