3 Product Marketing Manager, All In One Jobs in Rochester, NY
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Product Marketing Manager, All In One
$94k-119k (estimate)
Full Time
1 Week Ago
Oil and Gas Job Search Ltd is Hiring a Product Marketing Manager, All In One Near Rochester, NY
Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ , abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.This position reports toTeam Lead of Product and Portfolio Marketing
Your Role And ResponsibilitiesTalk to customers - Conduct comprehensive user and market research, including competitor analysis, to identify market trends, understand persona, and uncover opportunities Being the ambassador that connects customer and market insights. Segmenting customers, knowing what delights them in our All in One program and knowing the frustrations and problems of customers that drive them to seek something new and start that journey to become ABB E-mobility customers Direct the programs GTM, the why and when in addition to the what and the how Becoming the storyteller for the All in One program, what is the position in our customers' minds, how is that measured, what is the metrics for success in the program Evangelize your program, finding the most meaningful messages for our customers and creating the powerful stories that influence analysts, reports, and key decision makers Defining specific use cases for business segmentation
Qualifications For The Role
Your Role And ResponsibilitiesTalk to customers - Conduct comprehensive user and market research, including competitor analysis, to identify market trends, understand persona, and uncover opportunities Being the ambassador that connects customer and market insights. Segmenting customers, knowing what delights them in our All in One program and knowing the frustrations and problems of customers that drive them to seek something new and start that journey to become ABB E-mobility customers Direct the programs GTM, the why and when in addition to the what and the how Becoming the storyteller for the All in One program, what is the position in our customers' minds, how is that measured, what is the metrics for success in the program Evangelize your program, finding the most meaningful messages for our customers and creating the powerful stories that influence analysts, reports, and key decision makers Defining specific use cases for business segmentation
Qualifications For The Role
- Bachelor's degree in a relevant field (e.g., Business, Marketing Engineering, or a related discipline). A Master's degree is a plus.
- 5-7 years proven experience in product marketing, preferably B2B in a tech/platform capacity
- Knowledge of product marketing methodologies and practices (e.g., Continuous Discovery) is preferred.
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
- Assemble program intelligence that assists with our product positioning, identifies growth opportunities, and helps us prepare for partner discussions.
- Drive customer-facing and sales-facing messaging and positioning
- Work at both the strategic and tactical levels on the All in One Program
- Test and refine new marketing approaches and channels to reach and engage key audiences
- Define business metrics and measurement plan (OKRs)
- Retirement plan
- Disability insurance
- Life insurance
- Wellbeing program
- Healthcare plan
Job Summary
JOB TYPE
Full Time
SALARY
$94k-119k (estimate)
POST DATE
06/20/2024
EXPIRATION DATE
07/18/2024
WEBSITE
oilandgasjobsearch.com
HEADQUARTERS
New York, NY
SIZE
50 - 100
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