About the Role

In this role you will develop a strategic plan to maintain brand equity and gain market share, which requires a comprehensive understanding of the individual brand, its target market, and the brand's overall vision and direction.

What You'll Do

• Handles all in-season execution for Big Idea events which includes in-season briefing, tactical strategy, leading in-season execution with cross functional partners, giving initial feedback in project team reviews, taking away any updates relating to the creative, and presenting assets in VP reviews
• Participates in pre-season planning for big ideas inclusive of collaborating with styling and creative team
• Must be a product expert and be able to take asset from conception to creation.
• Leads Pre-season planning and in-season execution for This Week Only which includes landing strategy for digital assets, collaborating with styling & creative team pre-preseason & leading in-season execution with cross functional partners
• Must be a product expert and be able to take asset from conception to creation.
• Lean in and support Senior Manager with miscellaneous tasks as needed.
• Work with cross functional teams on testing and learning opportunities

Who You Are

• 3-5 years of experience in consumer marketing; content marketing experience required
• Proven ability to translate product stories into compelling marketing messages; a natural storyteller
• Strategic, data-driven, global thinker with a customer focused mindset
• Solid analytical skills, ability to glean insights and tell a story from data
• Strong ability to prioritize on the go
• Team player with top notch people skills who can foster dynamic relationships with other cross functional teams, including but not limited to: Merchandising, Production, Creative, Styling & Photo Production, Visual Merchandising
• High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity
• Laser focused on results both at an individual level and for the team at large
• Self-starter with an innate sense of curiosity and eagerness to test and learn
• Experience in fashion and retail strongly preferred