OMD USA is Hiring an Associate Director, Marketing Science Near New York, NY
We are OMD, Adweek’s Global Media Agency of the Year in 2020. We are the world’s largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making better decisions, faster - combining innovation, creativity, empathy and evidence to help them move faster, reach further and take smarter risks every day. We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. What You Can ExpectOur success is underwritten by our core principles:
Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency.
The RoleAs an Associate Director on OMD’s Marketing Science team, you will not only work closely with the Directors to manage resources, implement process improvements, and provide mentorship to a team of analyst, but also work with the account team consisting of media planners and strategists to shape the strategic direction of your client’s marketing strategy through data-driven insights. Responsibilities
Participating in the measurement plan development and execution
Establishing self as a thought leader around analytics, research, and ad-technology concepts/methods/tools
Ensuring that analytics efforts lead to clear, compelling, and actionable insights; insightful narratives are constructed through sophisticated analytics techniques
Anticipating client’s needs and proactively developing solutions to address them
Ensuring timely follow through on all scheduled and ad hoc deliverables
Generating and communicating clear, compelling, and actionable insights; constructing insightful narratives through sophisticated analytic techniques
Manage engagement between Marketing Science and internal/external teams
Recommending and implementing research that will aid in the consumer insight gathering and strategic process
Providing thought leadership of ad-tech and measurement technologies
Identifying opportunities to continuously improve processes
Leading, mentoring, and training analysts
Presenting reports, POV's, and other materials to clients on a regular basis over the phone and in person
Provide high-level oversight of during client presentations
Experience/familiarity in SAS, SPSS, R or other advanced analytics software packages
Experience/familiarity in ad-serving and web analytics tools (DCM/DV360, Sizmek, Twitter, SnapChat, Omniture, etc.)
Experience/familiarity with concepts of database design and SQL
Experience/familiarity with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
Experience/familiarity with digital ad effectiveness research
Proficiency with Microsoft Excel and PowerPoint
Proficiency with Project Management Tools (Trello, Asana, etc.)
Familiarity with web technologies including HTML and JavaScript
Qualifications
Bachelor’s degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or Business/Marketing related fields (advanced degree - MBA/MS - is preferred)
6 years of experience in a quantitative data driven field
A passion for digital marketing, research, and analytics
Demonstrated knowledge of paid media strategy and media analytics
Excellent communication and presentation skills
Ability to work well with others and work in cross functional teams
Ability to manage and prioritize a number of concurrent tasks
Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
Comprehensive knowledge of ad technologies and research techniques (how they work and how to troubleshoot)
Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
Ability to set individual goals for analysts and measuring individual success/performance
Ability to identify issues related to quality of work and/or workload and re-allocate resources to address these issues
Leading, mentoring, and training analysts
Delegating and managing projects, creating learning agendas, and opportunities for junior staff
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $70,000—$125,000 USD OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.Review Our Recruitment Privacy Notice