We are OMD, Adweek’s Global Media Agency of the Year in 2020. We are the world’s largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making better decisions, faster - combining innovation, creativity, empathy and evidence to help them move faster, reach further and take smarter risks every day.
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
What You Can ExpectOur success is underwritten by our core principles:

• Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
• Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
• Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency.

Dynamic Diversity: Embracing diversity in perspectives, skill sets, backgrounds, and demographics.
Radical Collaboration: Fostering teamwork and collaboration across diverse teams.
Rapid Prototyping: Encouraging curiosity and innovation through constant testing and evolution.
Total Transparency: Committing to openness and honesty in all our dealings.
Who We’re Looking ForWe are seeking a Retail Social Manager who brings a wealth of experience in paid social campaign management and execution. The ideal candidate is not just proficient in activating social media plans but also excels in training and developing junior team members, ensuring they're equipped to drive retail objectives forward. As a Retail Social Manager, you'll play a pivotal role as the direct manager of the junior social team members on your account, guiding their growth and fostering an environment where the team functions with maximum efficiency and minimal errors.
This role demands someone with a proven track record of team management and an ability to drive revenue and brand awareness for retail clients through paid social. You should possess strong communication skills and work across disciplines to ensure media fluidity and team collaboration. Clear and concise articulation of communications to both external clients and internal teams is essential for success in this role. You'll need the ability to flag and escalate concerns appropriately to senior management, move quickly to drive performance and meet client demand and ensure constant alignment with overall business objectives.
Summary Of RoleThe role of the Retail Social Manager is pivotal in driving client business objectives through tailored and data-driven initiatives, specifically designed for optimal performance within the retail landscape. Acting as the primary point of contact between the client, account team, and partners, this individual cultivates and maintains robust relationships, ensuring clients receive premium access to cutting-edge opportunities. Their responsibilities span from overseeing the development and execution of social media plans to providing insightful performance reporting and optimization recommendations aimed at maximizing return on investment.
The Social Activation team is charged with applying advanced optimizations to enhance campaign performance while mitigating financial risks and supporting client relationships. The Retail Social Manager serves as a conduit between strategy and social activation, leveraging a deep understanding of performance and retail social capabilities. They must possess exceptional active listening skills to discern and address client needs effectively, translating them into actionable social campaign objectives.
In addition to paid social campaign management and execution, the Retail Social Manager plays a crucial role in supervising the social team responsible for executing campaigns seamlessly. They excel in leadership, demonstrating a proactive and engaged approach, and are adept at executing strategy through planning, training, and developing junior team members. As the manager of junior team members, they are responsible for fostering growth and ensuring the team operates efficiently with minimal errors to drive tangible business outcomes in the performance and retail space.
Role ExpectationsLeadership

• Drive overall paid social strategy and associated tactics to meet client’s goals, working closely with account lead(s)
• Established as leader with the client and across all departmental teams within OMD effectively prioritizing and negotiating needs between all parties.
• Effectively manage and develop junior team members (mentoring, training, etc.)
• Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team.
• Ability to problem solve, such as finding solutions for issues not yet attempted.
• Proactively share learnings and best practices across the organization
• Establish oneself as a retail expert within their functional department and client team.
• Identify ways to improve team efficiency and effectiveness, such as new processes.
• Bring new proactive ideas to help meet client goals and grow business revenue.
• Responsible for overseeing social campaign management including pacing, reporting, optimizations, etc.

Communication

• Ability to consult/educate/negotiate with clients and agency partners.
• Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors
• Ability to present recommendations/ideas to client and internal team.
• Help educate client team on latest trends, best practices, technologies, etc.
• Day-to-day lead on client communications with Associate Director oversight

Functional ExpertiseIn-depth Knowledge Of

• Paid social optimizations for supporting performance and retail accounts (proactive and reactive)
• Forecasting and opportunity/gap analysis
• Advanced social platform knowledge including the use of platform AI capabilities.
• Monitoring new social trends and products and evaluating application to client
• Research tools/competitive analysis.
• Budget/pacing and billing
• Understanding integrated media
• Industry trends
• Utilizing Creators to drive sales.
• Retail partnerships and opportunities
• Feed management and best practices.
• Supplemental measurement approaches including Conversion Lift Studies, Offline Measurement, MMM, CAPI and Clean Room environments.
• Pixel setup and tracking including placement and conversion event mapping.
• Ability to develop cross channel performance strategies.

Required Education & Experience

• Bachelor’s degree in marketing, advertising, or communications
• 3 years of work experience managing paid social accounts for retail or performance clients.
• Experience managing paid social campaigns for Meta, TikTok, Snap and Pinterest. Must have in-platform experience and campaign setup expertise.
• Be a proactive self-starter.
• Possess general knowledge of direct marketing principles and strategies.
• Have polished presentation, communication and listening skills.
• Have strong organizational skills as applied through an ability to manage multiple projects at once.
• Be confident in analyzing and acting on marketing data.
• Experience working in Prisma for budget entry / management and social media ocean integrations.
• Ability to multi-task, prioritize, and balance time across multiple campaigns, multiple partner relationships, and internal initiatives daily.
• Advanced knowledge of Microsoft PowerPoint.
• Meta Blueprint Certified is strongly recommended in addition to other platform certifications including TikTok Academy, Pinterest Academy, Snap Focus, etc.

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$50,000—$95,000 USD
OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.Review Our Recruitment Privacy Notice