Our client is looking to fill their Influencer Marketing Coordinator position, which plays a pivotal role in elevating their brand. This role is vital in ensuring marketing strategies are not only innovative but also deeply resonate with their target audience. By cultivating meaningful relationships with influencers and creating compelling, authentic content, the Influencer Marketing Coordinator helps to amplify the mission of expanding access to quality and affordable medications.

In this dynamic position, you'll be at the forefront of influencer marketing campaigns, overseeing them from inception to completion. You'll collaborate closely with influencers, ensuring they feel valued and aligned with the company's brand. Your ability to create authentic, engaging content that strikes a chord with their audience is essential.

You'll also partner with content and social media teams, ensuring seamless integration of influencer content into broader marketing initiatives. This synergy ensures that messaging is consistent and powerful across all platforms. Your work and collaboration will reinforce efforts to continuously optimize strategies for maximum impact.

Duties and Responsibilities

• Plans, executes, and manages influencer marketing campaigns from start to finish, ensuring alignment with overall marketing strategies and other larger campaign efforts.
• Develops and maintains strong relationships with influencers, ensuring they feel valued and aligned with the brand.
• Works with influencers to create authentic and engaging content that resonates with the target audience.
• Monitors and analyzes campaign performance metrics to optimize strategies and report on return on investment.
• Stays up to date with the latest social media trends, tools, and best practices to keep campaigns cutting-edge.
• Partners with the content and social media teams to integrate influencer content into broader marketing initiatives.
• Manages contracts, invoices, and payments for influencer partnerships.

Knowledge and Skills

• Strong understanding of social media platforms and influencer marketing trends.
• Proficient in Microsoft Office Suite and social media analytics tools.

Key Competencies

• Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.
• Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
• Resourcefulness: Secures and deploys resources effectively and efficiently.
• Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
• Ensures Accountability: Holds self and others accountable to meet commitments and objectives.
• Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Experience and Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 3-5 years of experience in influencer marketing, social media management, or a related role.