38 Senior Director, B2C Marketing– FIFA World Cup 26™ Jobs in New York, NY
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Senior Director, B2C Marketing– FIFA World Cup 26™
$181k-229k (estimate)
Full Time | Business Services
2 Weeks Ago
On Location is Hiring a Senior Director, B2C Marketing– FIFA World Cup 26™ Near New York, NY
Who We AreOn Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.
Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
The Role And What You’ll DoThe Senior Director of B2C Marketing will be responsible for leading and executing the consumer marketing strategy for the FIFA World Cup 26™ Official Hospitality program. This role demands a visionary leader with a strong background in B2C marketing, exceptional strategic thinking, and a passion for soccer. The Senior Director will drive consumer engagement, increase brand awareness, and maximize hospitality sales through innovative marketing campaigns and initiatives.
How We WorkEndeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.Hiring Range Minimum$112,500 annually
Hiring Range Maximum$150,000 annually
Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
The Role And What You’ll DoThe Senior Director of B2C Marketing will be responsible for leading and executing the consumer marketing strategy for the FIFA World Cup 26™ Official Hospitality program. This role demands a visionary leader with a strong background in B2C marketing, exceptional strategic thinking, and a passion for soccer. The Senior Director will drive consumer engagement, increase brand awareness, and maximize hospitality sales through innovative marketing campaigns and initiatives.
- Develop and implement comprehensive B2C marketing strategies to promote the FIFA World Cup 26™ Official Hospitality program to a fan audience.
- Lead the creation and execution of multi-channel marketing campaigns, including digital, social media, email, content marketing, and traditional advertising.
- Oversee the development of compelling marketing materials and content that resonate with target consumer audiences.
- Utilize data analytics and consumer insights to inform marketing strategies and optimize campaign performance.
- Collaborate with internal teams and external partners to ensure cohesive and effective marketing efforts.
- Manage the B2C marketing budget, ensuring efficient allocation of resources and achieving a high ROI.
- Foster a culture of creativity and innovation within the marketing team, encouraging new ideas and approaches.
- Represent the B2C marketing function in cross-departmental meetings and contribute to the overall marketing strategy of the hospitality program.
- Build and maintain strong relationships with media partners, influencers, and other key stakeholders and partners to maximize marketing efforts.
- Minimum of 10-12 years of experience in B2C marketing, preferably within the sports, hospitality, or events industries.
- Experience working on large-scale sporting events or global marketing campaigns.
- Proven track record of developing and executing successful consumer marketing campaigns.
- Strong understanding of digital marketing channels, including social media, email marketing, SEO, PPC, and influencer.
- Strong understanding of upper funnel, awareness-building marketing channels, including OOH, PR, brand partnerships, podcasts, etc.
- Excellent leadership and team management skills.
- Strong negotiation and relationship-building skills.
- Knowledge of emerging B2C marketing trends and technologies.
- Experience with data analytics tools and marketing automation platforms.
- Experience with influencer marketing and partnerships.
- Highly creative and eager to build innovative consumer marketing strategies that deliver on ambitious revenue targets.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to think strategically and execute tactically.
- Passion for soccer and familiarity with the FIFA World Cup.
- Bilingual or multilingual proficiency (especially French and/or Spanish).
- Strong network within the sports and hospitality industries.
- Creative thinking and problem-solving skills.
- Strong project management skills, with the ability to manage multiple priorities and deadlines.
- Ability to work in a fast-paced and dynamic environment.
- Knowledge of FIFA regulations and standards related to marketing and hospitality.
How We WorkEndeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.Hiring Range Minimum$112,500 annually
Hiring Range Maximum$150,000 annually
Job Summary
JOB TYPE
Full Time
INDUSTRY
Business Services
SALARY
$181k-229k (estimate)
POST DATE
08/22/2024
EXPIRATION DATE
09/18/2024
WEBSITE
onlocationind.com
HEADQUARTERS
TINLEY PARK, IL
SIZE
50 - 100
FOUNDED
1991
TYPE
Private
CEO
MICHAEL MULRY
REVENUE
$10M - $50M
INDUSTRY
Business Services
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