Job Description
Marketing Strategy Development:
•Plan marketing campaigns and set goals.
•Conduct market research.
Content Creation and Management:
Create content for the website, social media, emails, and blogs.
Design marketing materials like brochures and ads.
Write consistent and engaging copy.
Digital Marketing:
•Manage social media accounts and content.
•Implement SEO and SEM strategies.
•Update and maintain the company website.
Event Coordination:
•Plan and coordinate trade shows and community events.
•Organize webinars and workshops.
Customer Relationship Management:
•Communicate with clients through emails and newsletters.
•Gather and analyze customer feedback.,
Advertising and Promotions:
•Execute advertising campaigns across various media.
•Develop and promote special offers and discounts.
Analytics and Reporting:
Track and report on marketing campaign performance.
Analyze data to measure effectiveness and adjust strategies.
Monitor key performance indicators (KPIs).
Collaboration and Coordination:
•Coordinate with sales, customer service, and other departments.
•Manage relationships with vendors and service providers.
Budget Management:
•Help develop and manage the marketing budget.
•Track marketing expenses and ensure they stay within budget.
Brand Management:
•Ensure all marketing materials reflect the company's brand.
•Manage the company's online reputation.
Skill Set
•Experience using GoHighLevel Marketing CRM •At least 2-3 years of experience in a marketing role, preferably within the electrical, construction, or a related industry. •Proven track record of successfully managing marketing campaigns. •Ability to translate technical information into customer-friendly content. •Experience in organizing and managing events, trade shows, and webinars. •Experience in analyzing marketing data and metrics to measure campaign effectiveness and inform strategy adjustments. •Experience in managing marketing budgets and tracking expenses.