JOB DESCRIPTION

Overview:

The Content Designer/Email Automation Specialist reports to the Digital Marketing Manager and is responsible for the end-to-end customer journey including email automation and various digital touchpoints. This role shapes the workflow for a campaign and provides design guidance across different campaign touch points to ensure optimal design, language continuity and to maximize conversion funnel. The Content Designer / Marketing Automation Specialist also supports campaign reporting and optimization that can articulate where campaigns are / are not being successful and identifying opportunities for improvement. This role will also be responsible for working with our GIS partners to design, execute and track performance of all Insulation email campaign initiatives. Finally, this role serves as a knowledge resource and capability evangelist for marketing automation within the Insulation business.

E-mail Automation Campaign Design (40%):

• Work with Marketing, Sales, and GIS Leaders to create strategic marketing automation plans that are connected to key growth drivers and business initiatives
• Tie marketing automation campaigns to setting strong KPIs that are measurable
• Create workflows and pathways for marketing automation campaigns, outlining touch points and creating if/then user pathways
• Design and implement high-quality, end-to-end marketing automation journeys within Microsoft Dynamics
• Facilitate discussions to identify lead sources, execute strategy, communication, and responsibilities across marketing and sales teams
• Be the “go-to” person within Insulation for questions about marketing automation

Content Writing and Design Oversight (40%):

• Develop copy to support campaigns/ content marketing, ensuring wording and tone is consistent throughout various digital touch points
• Assist with development and management of marketing content calendar, coordinating with Channel Leaders and agencies where appropriate
• Coordinate the development of different marketing touch points (e.g. forms, emails, social, landing pages) to support campaigns
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Data and Reporting (20%):

• Monitor progress and effectiveness of the email campaigns and share insights and recommendations to enhance performance
• Identify opportunities for improvements and report on results of improvement activities
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Minimum Requirements:

• Bachelor’s degree in Computer Science, Management Information Systems, Marketing or related field
• Demonstrated pervious work experience of running e-mail marketing automation campaigns
• Effective collaboration in cultural and geographically diverse teams
• Demonstrates a strong understanding of e-mail marketing automation, content development and contemporary technology
• Prior experience implementing multi-platform digital marketing campaigns, content writing, developing campaigns for B2B companies and working knowledge of Microsoft Dynamics platform
• Working knowledge of XML, HTML, JSON, ODATA, CSS, Chrome Developer Tools and JavaScript is preferred