Description

Job Description: Field Marketing Specialist (New Jersey Region)

Company: Empire Portfolio Group – Orangetheory Fitness & Relive Health

Do you want to be on the forefront of health and wellness with fitness, regenerative medicine, medical aesthetics, and hormone therapy? Empire Portfolio Group, the company that helped Orangetheory Fitness become the fastest growing fitness franchise in the world, is now setting its sights on personalized health, wellness and anti-aging. Empire, in partnership with Relive Health, will be launching dozens of medical wellness centers around the country and we're looking for top talent who are fanatical about transforming people's lives.

Overview:

Empire Portfolio Group, is seeking a dynamic and results-driven Field Marketing Specialist for the New Jersey region. This role is pivotal in driving brand presence and membership growth across 15 Orangetheory fitness studios and 4 Relive Health medical clinics in the area. Goals include creating business to business partnerships, increasing community engagement, and creating leads that turn into clients. The ideal candidate will be a self starter and strategic thinker with a passion for health and wellness. This role reports to the Empire Portfolio marketing team.

Key Responsibilities:

• Lead Generation & Prospecting: Implement community tactics to generate new member leads. Track and analyze the effectiveness of these strategies, making data-driven adjustments as necessary.
• Partnership Development: Identify and cultivate relationships with local businesses and organizations to establish B2B partnerships. Leverage these partnerships for co-marketing opportunities, events, and promotions to drive studio trial.
• Event Management: Plan and execute local marketing events and promotions, ensuring alignment with the brand's standards and goals. Coordinate with studio managers to maximize event impact and member engagement.
• Community Engagement: Act as a brand ambassador within the community, participating in local events and fostering positive relationships with current and potential members.
• Local Awareness and Brand Building: Develop and implement marketing strategies to enhance Orangetheory Fitness's visibility and reputation in the state of New Jersey region. Support one open Relive Health clinic and pre-sale opening for three additional in 2024. Utilize various marketing channels to create brand awareness and articulate the unique value proposition of Orangetheory Fitness and Relive Health.
• Collaboration and Reporting: Work closely with studio and clinic managers to align local efforts with broader marketing strategies. Provide regular reports on marketing activities, outcomes, and ROI. Training individual locations on self generating leads strategies and tactics.

Qualifications:

• 2 years of experience in field marketing or local activation & sales
• Proven track record of developing and executing successful local and community marketing
• Strong networking and partnership-building skills.
• Excellent organizational and event management abilities.
• Proficient in data analysis and performance metrics.
• Ability to work independently and collaboratively in a fast-paced environment.
• Passion for fitness and a strong understanding of the Orangetheory Fitness or regenerative health medical clinics and spas
• The duties and responsibilities described are not a comprehensive list and that additional tasks may be assigned to the employee from time to time; or the scope of the job may change as necessitated by business demands.

Location: Central & Northern New Jersey

We would require periodically to the hub in NYC but candidate will be working out of Orange Theory studios and Relive Health Centers throughout the region on a daily/weekly basis.

Schedule: Monday through Friday (40 hours a week however days may vary based on events and activation schedule)

Job Type: Full-time

Compensation:

• $60,000 annual salary

Benefits & Beyond the Paycheck:

• Complimentary services and employee discounts with Orangetheory Fitness and Relive Health
• Empire cares about you—we offer access to free mental health counseling
• Discounts on theme parks, travel, movies, etc. through LifeMart and TicketsAtWork
• 401(k)
• Medical, Dental and Vision insurance
• Employee discounts
• Health savings account
• Paid time off
• Professional development assistance
• Pre-tax commuter benefit plan to save on public transportation to/from work

Our Mission: To bring out your best life through inspiring, motivating and exceptional moments

Vision: To be the premier wellness portfolio that supercharges everyday life

Values: Happy, Hungry, Humble, Healthy & Human

About Empire:

Empire Portfolio Group™, founded in 2013 and headquartered in New York City, is a leading wellness services franchisee. As a franchisee and area representative of Orangetheory Fitness, Empire operates and oversees over 140 Orangetheory Fitness studios across New York, New Jersey, Connecticut, Maine, Vermont, New Hampshire, North Carolina, South Carolina, Virginia, and Washington, D.C. Empire was awarded “2022 Area Representative of the Year” and two-time “Region of the Year” in 2022 and 2023 by Orangetheory Fitness. Empire is a franchisee of Relive Health, a Florida-based provider of anti-aging services including hormone optimization, vitamin therapy and medical aesthetics. Empire plans to open hundreds of locations across a dozen states in the next few years. The mission of Relive Health is to help people take control of their "healthspan" (the length of time that a person stays healthy) through personalized wellness products and services.

EEO Statement: Empire Portfolio Group is an equal opportunity employer and will not discriminate against any applicant or employee on the basis of age, race, color, religion, sex, national origin, disability, sexual orientation, gender identity, ancestry, marital status or other classification prohibited by applicable local, state or federal laws. This policy is applicable to hiring, termination, compensation, schedules, discipline, working conditions and all other aspects of employment. As an employee, you are expected to honor this policy and to take an active role in keeping harassment and discrimination out of the workplace. We are happy to work with otherwise qualified disabled employees in order to accommodate limitations, in accordance with the Americans with Disabilities Act (ADA). It is up to the employee to approach the office manager with this request and provide medical proof of his or her needs upon the Company’s request.

Qualifications