Marketing Coordinator

To ensure success, the Marketing Coordinator must be detail-oriented and have a solid understanding of marketing techniques with a keen interest in providing a consistent brand voice across all marketing activities to specific audiences. Top candidates will exhibit critical thinking skills, strong problem-solving skills and meticulous attention to detail.

Job Responsibilities:

• Develop strategic marketing initiatives, activities and advertising campaigns.
• Implement marketing plans that include print, broadcast and online content. Tracks sales data, maintains promotional materials inventory, plans meetings and trade shows, maintains databases, and prepares report.
• Create branded advertising campaigns, and support the marketing and design teams by coordinating and collating content.
• Setup tracking systems for marketing campaigns and online activities; planning and organizing promotional presentations; and updating calendars.
• Conduct market research to identify marketing opportunities and negotiate media coverage.
• Traffic all advertising efforts to appropriate channels.
• Develop and manage all internal communication systems.
• Create, maintain and strengthen the organization’s overall brand through all media avenues.
• Organize and streamline service offerings into user-friendly concepts.
• Manage print contractors and other promotional vendors.
• Maintain strict confidentiality of sensitive information.
• Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management.
• Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Keeps promotional materials ready by coordinating requirements with graphics department, inventorying stock, placing orders, and verifying receipt.
• Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
• Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
• Monitors budgets by comparing and analyzing actual results with plans and forecasts.
• Updates job knowledge by participating in educational opportunities and reading trade publications.
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests.
• Explores opportunities to add value to job accomplishments.
• ⁠Monitor website analytics to identify areas for improvement and implement necessary changes.
• ⁠Stay up-to-date with industry trends and best practices in web management.
• ⁠Become familiar with Google Analytics and other web analytics software and tools, analyze website performance and identify optimization opportunities to better serve the intended audiences.

Qualifications / Skills:

• Direct marketing
• Market segmentation
• Marketing research
• Coordination
• Project management
• Reporting research results
• Understanding the customer
• Process improvement
• Initiative
• Planning
• Financial skills
• ⁠Experience with email marketing platforms and campaign management
• ⁠Knowledge of social media management tools and strategies
• Familiarity with content management systems, such as WordPress or Drupa
• Excellent copywriting skills with the ability to create engaging web content
• ⁠Experience in managing e-commerce websites is a plus

Requirements:

• Bachelor’s or master’s degree in marketing or a related field- Preferred with 3 years of marketing experience
• Two years of experience in content management, creative writing, advertising concepts and media negotiations.
• Critical thinker with strong problem-solving and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Expert knowledge of Content Management Systems (CMS).
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Ability to gather large amounts of data and convert it into meaningful analysis.
• Solid organizational skills and detail-oriented knowledge of website and marketing analytics tools.
• Ability to work under pressure and meet strict deadlines.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Ability to simplify complex information into a user-friendly format.
• Proficient in Microsoft Office, Photoshop and web editing packages.

Job Type: Part-time

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Work Location: In person

Job Type: Part-time

Work Location: In person