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Digital Marketing Specialist
$71k-89k (estimate)
Full Time 2 Weeks Ago
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OTC Industrial Technologies is Hiring a Digital Marketing Specialist Near Columbus, OH

Columbus, OH
StatusFull TimeJob Category:
Operations: MarketingRelevant Work Experience:
BS/BA Degree with 1-3-year experience in marketing related role.
J
OB
S
UMMARY
The OTC Industrial Technologies corporate marketing team is searching for a Digital Marketing Specialist who has experience in digital and traditional marketing execution. The individual in this role will be a key component in coordinating & creating internal and external marketing messages to support the Air capabilities division within the organization.
As a Digital Marketing Specialist at OTC, you will play a pivotal role in executing marketing strategies tailored specifically for our air supply products and services. You will collaborate closely with the Air marketing team and other departments to ensure the seamless implementation of campaigns, events, and promotional activities. Your creative flair, attention to detail, and passion for marketing will be essential in this position.
P
RINCIPAL
A
CCOUNTABILITIESSupport and contribute to Air marketing campaigns that are defined within the corporate and Air marketing team.Coordinate and execute PR marketing campaigns including article creation & distribution, speaking engagement and presentation coordination in tandem with digital deployment of PR content.Execute all Air related website content updates, including optimization updates, new product addition and/or new capability additions.Provide support to Corporate Digital Site Manager and other staff while working on a variety of projects with 3rd parties.Follow and execute tasks based on the Air marketing calendar and strategy set forth by corporate marketing.Possess the ability to learn and understand a content management system, with the opportunity for growth within Its utilization.Support all marketing channel execution including social media, SEO, marketing emails, automated email and print collateral.Utilize marketing reporting tools & platforms to provide campaign performance analysis.Support lead management platform for the Air sales team; providing lead lists on an as needed basis.Coordinate all incoming Air support requests for corporate marketing to execute.Strong collaboration with internal teams and departments to execute content that supports a cohesive brand strategy, digital approach, and communication plan to bring the Air marketing strategy & initiatives to life.Ability to operate within a corporate marketing team and adhere to corporate standards of marketing, while supporting segment specific marketing requests.E
DUCATION
&
ExperienceBachelor's degree in marketing or business-related field.2-3-year experience in an internship or marketing position.Proficiency in digital marketing platforms (HubSpot preferred), social media platforms, and marketing analytics tools.The ability to create and deploy marketing emails, landing pages and social media posts is a must.Attention to detail is a must for this position.Strong communication skills, specifically when receiving and processing creative feedback.Can manage multiple tasks with clear prioritization on order of completion.Can effectively capture revision & direction communication while executing creative work.Excellent Interpersonal skills, with ability to collaborate and be a team player across multiple channels within the organization.Has a strong work ethic with a proven track record of executing tasks on time.

Job Summary

JOB TYPE

Full Time

SALARY

$71k-89k (estimate)

POST DATE

08/29/2024

EXPIRATION DATE

09/01/2024

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The job skills required for Digital Marketing Specialist include Digital Marketing, Email Marketing, Initiative, Presentation, Collaboration, Attention to Detail, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Specialist. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.

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If you are interested in becoming a Digital Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Digital Marketing Specialist job description and responsibilities

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Digital Marketing Specialist jobs

Learn Digital Marketing Essentials.

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Step 3: View the best colleges and universities for Digital Marketing Specialist.

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