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Otterbein SeniorLife
Columbus, OH | Full Time
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Otterbein SeniorLife
Columbus, OH | Full Time
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Marketing Liaison/Health Care Navigator
$87k-112k (estimate)
Full Time 3 Days Ago
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Otterbein SeniorLife is Hiring a Marketing Liaison/Health Care Navigator Near Columbus, OH

OverviewThe role of the Marketing Liaison/Health Care Navigator is to drive long stay nursing and post-acute (rehabilitative care) census results for the Columbus area Ohio Otterbein nursing ministries. The position will work on a complementary basis with the Granville Senior Lifestyle Community, Otterbein Gahanna, and Otterbein New Albany (small house Neighborhood health care teams), but with a specific focus on the Columbus Ohio Medical Centers (Mount Carmel, Ohio Health, Ohio State Health, and other secondary/tertiary healthcare systems); doctoral practices, Chambers of Commerce, social/business groups, senior centers and churches in the identified geography. Assist w/ developing strategies for social media/digital marketing.
Responsibilities
  • Establish relationships with targeted hospitals (administrators, doctors, social workers, and discharge nurses) to drive referrals for patients needing long-term nursing and/or post-acute (rehabilitative) care.
  • Ensure financial viability of the local ministries by developing and maintaining a relationship that yields an increased share of patient referrals from the targeted hospitals.
  • Monitor and maintain targeted payer mix to meet financial goals and assure financial stability for the ministries supported.
  • Develop and execute quarterly nursing marketing plans for Columbus, Ohio.
  • Assess potential referrals or potential admissions, and work to admit the patient to the optimal Otterbein location.
  • Distribute brochures, fliers and other promotional items to referral sources in the targeted hospitals.
  • Work closely and collaboratively with hospital and Otterbein admissions/discharge marketing team members to assure easy transition of patient from hospital to Otterbein.
  • Coordinate marketing efforts to meet census goals and to keep the Otterbein location staff advised of anticipated referrals, tours and/or admissions.
  • Identify opportunities and execute those selected opportunities to make working with Otterbein easier and more efficient for Medical Center and doctoral practice personnel.
  • Create digital marketing strategies applicable to the geography supported by this position.
  • Ability to create and execute creative approaches to virtual marketing
  • Performs any other duties as assigned.
Skills
  • Recognize the autonomy and dignity of all patients/residents.
  • Communicate a sense of caring, concern, and dignity for patients/residents.
  • Understand how to place decision-making in the hands of the patients/residents when appropriate.
  • Make prompt and accurate judgments with regard to patients/residents care and emergencies.
  • Work and communicate effectively as part of the self-directed marketing work team.
  • Interest in caring for the quality of life needs of patients/residents.
  • Establish excellent relationships and ongoing communications with hospital personnel in referral marketing, management and decision-making roles.
Qualifications
  • BA/BS preferred; plus three to five years of sales/marketing experience with a proven track record in referral marketing, healthcare admissions in a senior care or nursing home setting.
  • Knowledge of data management (customer relationship management) programs preferred.
  • LPN, RN, or social worker with experience as a clinical liaison (preferred).
  • Excellent organizational/planning/time management skills.
  • Outstanding verbal and written communication skills to connect with referral partners and patients/residents.
BENEFITS*Medical insurance with free virtual doctor visits
Pharmacy Benefits
Vision and dental insurance
Paid Time off that accrues immediately
Paid Holidays
Life insurance
Retirements Savings with a 401(k) or 403(b) with company match
Get access to 50% of your wages before pay day through PayActiv
Employee sponsored fund for employees in need
Employee Assistance Program (EAP)
Tuition Assistance
  • Some benefits are based on hours worked
Apply today and begin a meaningful career as a Marketing Liaison/Health Care Navigator at Otterbein!

Job Summary

JOB TYPE

Full Time

SALARY

$87k-112k (estimate)

POST DATE

06/27/2024

EXPIRATION DATE

07/24/2024

WEBSITE

otterbein.org

HEADQUARTERS

MONCLOVA, OH

SIZE

500 - 1,000

FOUNDED

1912

CEO

AMY L KINCAID

REVENUE

$50M - $200M

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About Otterbein SeniorLife

With nearly a century of experience, Otterbein strives to enhance the quality of life and holistic growth of older persons. Many options are available to meet your needs. All Otterbein communities offer an unrivaled lifestyle in a variety of neighborhoods with patio and ranch homes. In addition, all levels of health care services, including assisted living, rehabilitation services, nursing care, and home health care are available if a need arises. Otterbein SeniorLife is a health and human service ministry, serving close to 3,000 people, and is related to the East Ohio and West Ohio Conference...s of the United Methodist Church. Otterbeins full-service lifeplan communities in western and northern Ohio are located in Lebanon, St. Marys, Cridersville, Pemberville, and on the Marblehead Peninsula on Lake Erie, as well as our Franklin location in Indiana. Otterbein's nine SeniorLife Neighborhoods, known for exceptional skilled nursing care and rehabilitation in Ohio, are located in Perrysburg, Monclova, Middletown, Maineville, Springboro, New Albany, Gahanna, Loveland, and Batavia. Otterbein Home Health provides services to independent living residents, as well as individuals in the larger community. At Otterbein, you deserve to live the lifestyle of your choosing were here to help make that happen. Visit www.otterbein.org for more information or to contact one of our locations. Consider working in an environment that fits your career. If you lead by example and demonstrate excellence, youll thrive at Otterbein SeniorLife! Those that commit to the Otterbein mission are rewarded with a unique working environment, a supportive atmosphere, and a positive long-term future. Otterbein SeniorLife has great careers available in a variety of roles: Licensed Practical Nurses, Registered Nurses, Nurse Assistants, Professional, Marketing, Food Services, Building & Grounds, and more. Take a look at our open positions at www.otterbein.org/careers. More
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