1 Marketing Director Job in Worth, FL
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Marketing Director
$138k-176k (estimate)
Full Time
2 Months Ago
Palm Beach State College is Hiring a Marketing Director Near Worth, FL
Job DescriptionResponsible for the development of marketing and promotional campaigns for a wide range of internal clients, working with creative staff to determine the best way to present information and creative strategies to advance the College brand to internal and external audiences. Directs external marketing campaigns and works with vendors to ensure effectiveness, brand consistency and brand awareness initiatives.
Minimum Base Pay Range: $80,120.00 - $88,132.00. All salary calculations start at the minimum salary and will be based on candidate's education and experience.
Duties And Responsibilities:(This list is not exhaustive and may be supplemented as necessary)
Initial Review 1/9/2024
Employment Information
Please review the following information in order to apply for a position at Palm Beach State College:
Minimum Base Pay Range: $80,120.00 - $88,132.00. All salary calculations start at the minimum salary and will be based on candidate's education and experience.
Duties And Responsibilities:(This list is not exhaustive and may be supplemented as necessary)
- Executes on the vision for the College’s strategic integrated marketing and advertising campaigns that focus on branding and enrollment.
- Develops, creates, and implements data-driven marketing strategies and campaigns that encompass a variety of digital and traditional marketing techniques including advertising, digital lead generation, paid social media, relationship marketing, managed content, and other current communications practices.
- Serves as subject matter expert for search engine marketing (SEM), oversees the paid search budget, and collaborates with team members to drive traffic and customers, and maximize return on investment (ROI),
- Develops SEM campaigns that expand the generation of leads and conversion rates. Manages all paid search campaigns on various search and display marketing engines.
- Manages the creation and use of internal and external branding for the campus, including print advertising, print marketing materials, video, digital advertising, website, and static displays.
- Ensures accuracy and consistency in all campus publications and promotions produced by the office by establishing standards for writing style, copy development, and design and encouraging other departments throughout the campus to comply.
- Assists departments with their projects and events by coordinating advertising and providing resources and expertise related to student recruitment, community relations, alumni relations, marketing, and promotional items, etc.
- Ensures the quality of the marketing department by recruiting and hiring qualified applicants, providing training in departmental operations and individual duties, assigning work projects as appropriate, supervising, and evaluating marketing, advertising, social media, digital marketing, and photography.
- Ensures fiscally-sound operation of the marketing department by exercising management practices which result in operating within allocated budget.
- Maintains current knowledge of field and profession. Attends training workshops, conferences, meetings, and professional association events outside of college locations as needed.
- Develops and maintains positive relations with the internal and external community to promote College partnerships and collaboration.
- Performs other job-related duties as assigned.
- Bachelor’s degree in marketing, journalism, advertising, communications, public relations, or related field of study
- Six years of experience in marketing, communications, branding, copywriting or public relations
- Experience managing projects and setting production timelines
- Various computer software applications, including word processing and database applications is required, including data analytics
- Marketing communication tools, including digital marketing and social media
- Microsoft Office Professional or similar applications
- Latest trends and best practices in SEM
- Writing in a positive manner to reflect favorably upon the organization
- Mentoring team members to develop goal setting plans, share knowledge and experiences
- Performance marketing, conversion, and online customer acquisition
- Communication with excellent writing, editing, and presentation skills
- Google analytics
- Interact in a positive manner with diverse populations and varying education levels of students, faculty, staff, and the public
- Effectively communicate verbally and in writing on a regular basis with internal and external customers, build relationships, manage customer expectations, and take responsibility for a high level of service
- Accurately manage a budget
- Balance multiple priorities and meet tight deadlines
- Regular physical attendance required
- Master’s degree
- Experience in higher education or similar industry with multiple brand pipelines
- Experience with basic hypertext markup language (HTML)
- Media placement strategy, advertising budget maintenance, current advertising, and marketing analytics
- Adobe Creative Cloud or InDesign, Photoshop, Illustrator, Acrobat
- Reach and grasp objects
- Use of video display terminal
- Use of manual dexterity and fine motor skills
- Identify and distinguish colors and shades of color
- Communicate information orally and in writing
- Receive and understand information through oral and written communication
- Proofread and check documents for accuracy
Initial Review 1/9/2024
Employment Information
Please review the following information in order to apply for a position at Palm Beach State College:
- Carefully review the minimum qualifications advertised for the available position as only applicants meeting the minimum requirements will be considered.
- Background Check/ Drug Screen may be required based on the specific requirements of the position for which the application is being submitted. Employment is contingent upon the passing of a drug test and upon completion of a criminal background investigation.
- An important goal of the Office of Human Resources is to respond to all applicants once a selection is made. Please take notice of the position closing date advertised. Whenever positions are filled, the Office of Human Resources responds to all applicants who have submitted applications.
Job Summary
JOB TYPE
Full Time
SALARY
$138k-176k (estimate)
POST DATE
05/26/2024
EXPIRATION DATE
07/20/2024
WEBSITE
palmbeachstate.edu
HEADQUARTERS
Palm Beach Gardens, FL
SIZE
3,000 - 7,500
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The job skills required for Marketing Director include Advertising, Presentation, Digital Marketing, Marketing Communications, Public Relations, Written Communication, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Director. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Director. Select any job title you are interested in and start to search job requirements.
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