About Moving Day

Moving Day is a fun and inspiring fundraising event that unites families, friends and communities to create awareness, raise funds and celebrate movement — proven to help manage Parkinson’s symptoms.

Role Description

The PR/Marketing Chair works with the Moving Day staff partner to drive awareness of the Moving Day event and Parkinson’s Foundation mission in the community. The PR/Marketing Chair is responsible for increasing the public’s perception, awareness, and understanding of Moving Day and how money raised through Moving Day supports the Parkinson’s Foundation mission to make life better for people living with Parkinson’s. The PR/Marketing Chair will promote Moving Day locally through various channels such as online, print, radio, tv, and in person opportunities.

Committee Member Expectations

• Meet monthly with committee members (more often when necessary)
• Sign up as an individual or team on the event website
• Support the event by recruiting 2 or more Moving Day teams
• Attend and be available to help at recruitment events, event setup day and on walk day
• Be enthusiastic!

Responsibilities

• Promote team and event fundraisers on social media
• Drive organic social media promotion through community partner and local businesses’ Facebook pages.
• Share approved mission and fundraising messaging through social media.
• Pursue free media opportunities and set up interviews with local tv stations, radio stations, and publications.
• Organize and drive grassroot marketing efforts through distribution of printed marketing materials.
• Promote in person at support group meetings, networking groups, tabling events, etc.
• Work in partnership with the event staff partner and other appropriate Foundation staff to promote Moving Day through media relations efforts including but not limited to press releases, articles, calendar announcements, letters to the editor and print coverage.
• Provide opportunities for Event Chair, team captains, people living with PD, caregivers, participants and volunteers to share stories.
• Utilize the Parkinson’s Foundation branding guidelines to ensure that all content adheres to the Parkinson’s Foundation branding standards

Qualifications

Individuals in this role are an online voice and connector to the community. They are comfortable in using a variety of traditional media and online platforms. Individuals in this role will be able to create and implement a marketing strategy that drives event awareness, support, and participation. Additionally, they will be familiar with or willing to learn how to utilize the resources and tools available to promote the event.