The Director of Marketing Events (MED) will oversee the internal Arts and Marketing teams (together, they are the Creative Team). They will be responsible for defining and implementing the organizational brand, marketing, and narrative vision across all platforms and events, while determining project specifications, budgets, and timelines to meet goals.

MARKETING - The MED will drive marketing strategy for Path with Art (PwA) across all platforms including print, digital, social, environmental, and multimedia. The individual in this role will be responsible for determining strategy and managing a team to execute cohesive brand representation of PWA across platforms and forms of media.

ARTS & EVENTS - The MED will also be responsible for the creative vision and experience for external events. They will manage the Arts Team’s execution of programmatic events and the Creative Team’s execution of projects in support of fundraising events. In supervising the Arts Team, they will also oversee the team’s management of art inventory, documentation, and art sales within the organization.

Responsibilities (include, but are not limited to):

Marketing (45%)

• Develop organizational positioning strategy that increases visibility for and presence of PWA in the Arts and Arts & Health sector(s), both regionally and nationally
• Develop marketing strategy, working closely with senior leadership and stakeholders; create effective plans focused on growing the audience for our organizational services, sales, trainings, and events
• Manage Creative Team for the execution of all marketing strategies and campaigns, including asset development, messaging, socials, and web presence
• Manage marketing KPIs and provide reports to senior leadership regarding campaign performance, impact of current strategies, including recommendations as needed
• In partnership with senior leadership and Development Director, manage conception, development, and implementation of marketing plans and strategy, concepts, and promotional programs to drive donor interest and engagement
• Conduct cross-functional meetings to ensure organizational marketing needs are met, resolve challenges, and brainstorm possible solutions

Events (30%)

• Develop the strategy, direction, and work plans for PWA annual events from concept through to execution for programmatic and fundraising events
• Provide creative direction and communications that ensures brand and narrative continuity across all events
• Manage event workflow across the organization, engaging leaders and managers to ensure execution of all event-related tasks and projects
• Partner with the development team and external contractors for major fundraising events including: timeline, goals, vendor sourcing, expectations, and deliverables
• Manage cross-functional events team and budgets and ensure proper allocation of resources to maximize impact and ROI
• Manage KPIs and provide reports regarding program related events, including recommendations as needed

Management (25%)

• Directors at PwA are responsible for contributing to and communication of organizational strategy to their teams–indicating impact for their areas of work, setting clear expectations for success, and managing resources in alignment with goals
• Marketing Team: Communicate marketing goals and strategies with clear expectations for team to achieve results
• Marketing Team Members: Brand&Marketing Manager (BMM-Direct Report); and Content & Communication Specialist (CCS-Reports to BMM)
• Arts Team: Communicate strategic goals for production and success of organizational events. Support team with clear expectations for participant art management, art sales, and Arts & Cultural Partnerships.
• Arts Team Members: Arts Manager (AM-Direct Report); and Arts Coordinator (AC-Reports to AM)