Head of DTC

Paula’s Choice is Your Right Choice!

Paula's Choice is a leading multinational skincare brand with over 29 years in the industry! Our mission is to empower people around the world with the knowledge and products they need to achieve their own definition of beauty. We're looking for passionate and talented people to join our team as we continue to revolutionize the beauty industry.

Paula’s Choice is committed to diversity. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.

• What we offer you: 
• A robust benefits package including health, vision, dental, retirement and more 
• Flexible spending account, Employee assistance program 
• Fitness perks, meditation app membership, and more 
• Product samples and discounts 
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District 
• Did we mention we’re a dog-friendly office? 
• Please note these benefits are only available to full-time Paula's Choice employees. 
  
  

Benefits

In addition to our core benefits outlined above, here’s some additional reasons you should consider a career at Paula's Choice:

• We're committed to innovation – we’re constantly developing new and innovative products that are based on the latest scientific research.
• We're customer centric – we believe that our customers deserve the best possible products and services.
• We’re a diverse and inclusive workplace – we value diversity and inclusion in all aspects of our business and are committed to learning along the way. We believe that our employees' unique perspectives and experiences make us a stronger company.
• We're passionate about making a difference – we believe that beauty is more than just skin deep. We're committed to using our platform to share research, education, and skin positivity.
  
  

If you're looking for a career where you can make a real difference, join Paula's Choice today! We're looking for talented and passionate individuals to help us change the world one face at a time.

How You’ll Have an Impact at Paula’s Choice:

As the Vice President / Head of Direct-to-Consumer (DTC), you’ll lead the strategic vision, customer experience roadmap, and revenue responsibilities for PaulasChoice.com in North America and Australia. This is a pivotal opportunity to unlock the next stage of growth by taking a customer-first approach to creating best-in-class digital experiences while driving key business KPIs.

You are a problem solver who views challenges as opportunities and a champion of continuous improvements. Your success will come from harnessing the power of integrated campaigns, strong DTC activations, and ensuring alignment across omnichannel opportunities.

Responsibilities

As Head of DTC, you will be responsible for:

• Accelerating Growth: Drive a digital full-funnel experience that attracts, guides, converts, and retains our current and growth audiences.
• P&L Management: Manage a large P&L (50MM ) with full ownership, including forecast & reporting, setting priorities, allocating resources, and driving strategies to meet growth and profitability targets.
• Team Leadership: Hire, develop, and train top talent within the team.
• Digital Product and Growth Initiatives: Implement features and campaigns to improve the user experience via personalization, AI, etc.
• Performance Marketing: Guide and support the performance marketing team to deliver DTC KPIs and drive awareness online & offline in order to scale the brand in an omnichannel environment.
• Affiliate Marketing: Optimize program performance and drive revenue growth through strategic affiliate marketing initiatives.
• Retention and Loyalty Programs: Create a best-in-class retention and loyalty program with channel leads that deliver improved LTV and brand affinity.
• Team Collaboration: Lead a high-performance team of experts, harnessing the capabilities of a strong team, other PC global teams, agency advisors, and Unilever Prestige centers of excellence.
• Cross-Functional Coordination: Coordinate effectively with brand, creative, content, and marketing teams who develop campaigns for North America & Australia.
• Regional Coordination: Work with the Country Manager for Australia, New Zealand, and Canadian employees to provide valuable in-country insight.
• Thought Leadership: Serve as a subject matter expert for DTC within Paula’s Choice.
• Agile Methodology: Empower the agile way of working by the team, prioritizing initiatives based on business value, ensuring focus on customers and user stories, and optimizing the agile approach.
  
  

The Details

• Location: Seattle Preferred - Open to Consider Remote Candidates.
• Hours: Typical PST Business Hours, some flexibility
• Physical requirements: Ability to handle both sitting and screen time for long periods of time
• Travel requirements: Up to 15%
  
  

What You’ll Bring To The Table

• Experience: P&L and revenue accountability for a global company with $50MM in eCommerce annual revenue.
• Proven Track Record: Hitting daily, weekly, revenue, and KPIs.
• DTC Experience: 8 years in DTC for a consumer brand and 3 years managing acquisition, retention, affiliate, and/or site for a multi-million dollar brand.
• Strategic Mindset: Ability to develop a vision and identify big ideas, and then empower teams to put them into action.
• Commercial Acumen: From identifying opportunities to developing strategies and plans to achieve and exceed forecasts.
• Leadership: Leading teams through uncharted waters and a track record in leading digital marketing performance.
• Collaboration: Ability to harness the expertise and skillset of your team.
• Agency Experience: Experience working with agencies.
• DTC Experience: In the beauty segment.
• Omnichannel Experience: Working in an omnichannel company (DTC, Amazon, Wholesale).
  
  

Approximate Salary Range Based on Experience and Location:

$220,000- $275,000 USD/annually

Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.

For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.

Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law.

We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work. Where embracing cultural differences, accepting others without bias, and antiracism are reflexes, not an initiative.

Please Note

At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at careers@paulaschoice.com. This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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