Pavone Group, a company comprised of multiple advertising, marketing and creative agencies, is seeking a Media Planner to work on our quench Agency accounts . The ideal candidate is comfortable managing multiple online media campaigns simultaneously to drive lead generation and branding goals. They have a proven track record of optimizing online media campaigns to drive maximum ROI through an overzealous analytics approach to campaign management. While the position is primarily digital media planning, there is a need to have traditional media planning experience as well.

This position is hybrid work (in office 3 days; remotely 2 days)

Responsibilities Include:

• Interpreting marketing objectives and developing effective advertising campaigns to achieve personal, department, and company goals;
• Developing and executing digital marketing campaigns to drive awareness, traffic, and conversions utilizing a mix of PPC/paid search, paid social, retargeting, display media, etc.;
• Utilizing primary and secondary research to understand our target audience’s media habits and identify opportunities;
• Support creative with conception, development, and finalizing campaigns;
• Manage budgets and optimize CPA through effective placement and pacing strategies;
• Monitoring campaigns through robust reporting and analytics to track KPIs, optimize campaigns, and increase ROAS;
• Collaborating cross-functionally with marketing team members to maximize paid performance through other channels;
• Utilizing research tools to understand our target audience’s media habits and identify opportunities;
• Management of agencies DSPs, social and SEM campaigns. Including structure, pixels and reporting;
• Organization of digital creative assets in Google Campaign Manager and linking creative tags to our DSPs;
• Work with account & data science team to develop in-depth analysis of active tactics both during and after campaigns;
• Manage budgets and optimize against client's business goals and path to purchase KPIs through effective placement, frequency and pacing strategies.

Requirements:

• Bachelor’s degree in Advertising, Marketing, Communications, or related fields
• Must have 3 - 5 years of experience in digital media planning/buying
• Strong interpersonal skills; a team player, positive and innovative thinker
• Strong written and verbal communication skills
• Able to multitask, prioritize, and manage time efficiently
• Attention to details
• Strong negotiation skills
• Able to work in a fast-paced environment
• Knowledge of IT or software development a plus

Proficient in:

• Centro/Basis DSP set-up and optimizations
• Facebook DSP set-up and optimizations
• Google Ads (SEM). Keyword planning. ad and landing page recommendations. set-up and optimization of campaigns.
• Google Campaign Manager (digital Ad server). set-up of campaigns and floodlight tags
• Integration between Ad server and multiple sources (both programmatic and direct to publisher)
• Experience in 3rd party data integration and 3rd party ad monitoring (i.e. fraud monitoring)
• CPA based campaigns.

Skills that are a plus:

• other DSP experience
• Google Tag Manager experience
• CPG/Shopper experience
• Google Analytics certified
• experience in traditional media and how it works with digital objectives
• experience in research tools like SEM Rush, MOAT or Nielsen