PCF Insurance Services is a premier risk management, benefits design, and insurance brokerage services firm ranked #20 on Business Insurance's 2023 Top 100 Brokers and #12 on Insurance Journal's 2023 Top Property/Casualty Agencies. With 3,100 professionals across the U.S., PCF Insurance Services harnesses the power of its Agency Partner network to provide world-class service and unparalleled solutions to its clients. As the #1 Fastest-Growing Company in Utah in 2021, 2022 and 2023 and #247 Inc. 5000 Fastest-Growing Private Companies in America, our commitment to excellence is unmatched. At PCF Insurance Services, we foster a dynamic and inclusive work environment, encouraging growth and innovation while valuing each team member's contributions. Join our exceptional team and help shape the future of the insurance industry.
Job SummaryIn this newly created Senior Director of Digital Marketing role, you will own our data-driven, online marketing strategy, along with the digital platforms and tools that support our efforts. By developing and executing on your digital marketing strategy, you’ll support our holistic approach to marketing and communications and foster lead generation for our Agency Partners both organically and through paid media.
You are enthusiastic and thoughtful, proactive and receptive, collaborative by nature. Partner your genuine character and ability to execute on data-driven digital marketing strategies with the complementary skills of our Marketing Communications team, and you will witness first-hand how a small team can harness the power of collaboration, innovation and cooperation for the greater good. Be a part of the driving force behind our growth.
Duties And Responsibilities

• Develop digital marketing strategy, execute on cross-channel digital campaigns and oversee the digital ecosystem including:
• Content marketing, including paid media and social
• SEO/SEM, specifically inbound marketing to drive awareness, build thought leadership, create demand and increase revenue
• Site management: PCF Insurance website, Agency Partners’ websites (100 ) and intranet site
• Performance tracking of online campaigns, sites, social, email and more
• Create holistic marketing campaigns and seamless online experience, leveraging your understanding of today's evolving, complex landscape of digital media and technologies.
• Own new media/channels that drive traffic, increase conversion, support our growth objectives, and propel our business interests.
• Manage the functionality and user experience of our company and Agency Partner websites to better generate leads that contribute to business growth.
• Target potential agencies and clients along with driving website traffic through an optimal SEO and SEM/PPC strategy.
• Create process mapping for lead nurturing, along with implementing workflows and automation within our CRM, to boost Agency Partner growth.
• Develop and optimize (monitoring, tracking, and reporting) a customer acquisition strategy to ensure growth objectives are met across critical target segments, increasing engagement and driving loyalty and retention.
• Utilizing data analytics to understand user behaviors, map out customer journeys, and leverage insights to explore new growth and retention opportunities.
• Work with Agency Partners to drive down customer acquisition costs and increase return on ad spend.
• Build integrated digital strategies and plans that show demonstrated success.
• Work with external agencies on website design, programming, and coding needs related to software integration, layout updates, and fixing bugs.

Qualifications

• Bachelor's degree or related field from an accredited college or university.
• 10 years of experience in marketing with a minimum 5 years of experience in online/website growth strategy.
• Experience managing cross-functional and integrated brand programs.
• Back-end paid media experience.
• Proficiency in many digital advertising and analytics tools.
• Proficiency with HubSpot (or equivalent tools).
• Demonstrated ability to manage comprehensive digital advertising planning, budgeting, and performance.

Compensation

• Competitive and commensurate with experience

Schedule

• FT
• Monday- Friday, 8:00 AM to 5:00 PM
• Estimated travel up to 25%

Location:

• Remote or in-office position (Lehi, Utah)

Benefits

• Medical
• Dental
• Vision
• Paid Time Off
• 401K
• Life Insurance

PCF Insurance Services is an equal opportunity employer. We believe that every employee has the right to work in an environment that is free from all forms of discrimination. It is our policy that all decisions involving any aspect of the employment relationship such as hiring, compensation and training, promotions, transfers, discipline and termination will be based on merit, qualifications and abilities. Such decisions will be made without regard to age, ancestry, color, race, national origin, disability, protected medical condition, genetic information, military service, veteran status, citizenship status, religion, creed, sex, gender, gender identity, sexual orientation, pregnancy, childbirth, marital status or any other condition, characteristic or activity protected by law. Discrimination based on any of these factors is contrary to our operating philosophy.
Attention Recruitment Agencies: PCF does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered property of PCF, and we will not be obligated to pay a referral fee. This includes resumes submitted directly to hiring managers without contacting PCF's Talent Acquisition Department.
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