1 Audience Strategy & Operations Analyst Job in Celebration, FL
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Audience Strategy & Operations Analyst
$78k-99k (estimate)
Contractor
4 Months Ago
PEAK Technical Staffing USA is Hiring an Audience Strategy & Operations Analyst Near Celebration, FL
Audience Strategy & Operations Analyst - Customer EngagementLake Buena Vista, FLBasic Qualifications Experience with or exposure to a Marketing team within a large, matrix organization
Experience with or exposure to audience targeting & segmentation strategies and customer journey mappingExperience using data and insights from multiple sources to provide actionable recommendationsExperience translating insights and recommendations into presentations for various stakeholders
Knowledge of or exposure to Paid and/or Direct Channel Activation Platforms (Meta, YouTube, Google, Adobe Campaign, LiveRamp, etc.) Knowledge of or exposure to Data Analysis and Manipulation Tools ( Excel, Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics)
Preferred QualificationsExperience working in Salesforce Marketing CloudRequired Education: BA or equivalent work experience
Description/Comment:The Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touch points by using data and tools to bring marketing to life.
We lead consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.
In this role, you will:
Experience with or exposure to audience targeting & segmentation strategies and customer journey mappingExperience using data and insights from multiple sources to provide actionable recommendationsExperience translating insights and recommendations into presentations for various stakeholders
Knowledge of or exposure to Paid and/or Direct Channel Activation Platforms (Meta, YouTube, Google, Adobe Campaign, LiveRamp, etc.) Knowledge of or exposure to Data Analysis and Manipulation Tools ( Excel, Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics)
Preferred QualificationsExperience working in Salesforce Marketing CloudRequired Education: BA or equivalent work experience
Description/Comment:The Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touch points by using data and tools to bring marketing to life.
We lead consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.
In this role, you will:
- Provide tactical support for direct channel and paid media campaigns by identifying relevant audiences, ensuring platform delivery, and supporting audience sizing requests
- Upload audiences into platforms and conduct audits in platform to ensure audiences are up to date and the correct audiences are being used
- Manually pull data to feed various dashboards and curate data for insight requests
- Analyze and synthesize data from various sources to build holistic views of audiences with clear insights and recommendations
- Provide ongoing match rate reporting to help monitor health of first party data audiences in digital activation platforms
Job Summary
JOB TYPE
Contractor
SALARY
$78k-99k (estimate)
POST DATE
05/31/2024
EXPIRATION DATE
09/29/2024
WEBSITE
peaktechnical.com
HEADQUARTERS
Pittsburgh, PA
SIZE
500 - 1,000
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