Marketing Manager

Overview

At Peoples Ford, we're committed to driving success across all aspects of our business. As a Marketing Manager at Peoples, you will be joining an award-winning marketing team to look after our Ford Motor Company marketing strategy. You will play a pivotal role in steering our sales and talent acquisition efforts, managing high-impact projects with a strong focus on strategic effectiveness and operational efficiency.

Responsibilities

• Strategic Planning: Work with stakeholders to formulate and execute forward thinking marketing strategies to drive business growth and achieve key objectives. Utilise data driven insights and market research to identify opportunities, optimise campaigns, and enhanced overall marketing effectiveness. Lead the development of quarterly marketing plans, ensuring alignment with broader business goals.
• Project and Account Management: Lead and manage high impact marketing projects from concept to completion, ensuring they are delivered on time, within scope and within budget. Oversee project teams, providing clear direction and support to ensure objectives are met. Develop detailed project plans, set milestones, and manage resources effectively. Build and maintain strong relationships with stakeholders. Utilise project management tools to track progress, report on outcomes, and continuously optimise processes for improved efficiency and effectiveness.
• Content Creation: Lead the development and execution of high-quality, engaging content that aligns with marketing strategies and business goals. Oversee the creation of SEO-optimised content, ensuring it drives organic traffic and enhances online visibility. Collaborate with cross-functional teams, including design, video, web and sales to produce compelling landing pages, blogs and email campaigns. Maintain a consistent brand voice across all content and leverage data insights to continuously refine and improve content effectiveness. Manage external content creators and agencies to ensure all deliverables meet quality standards and project timelines.
• Social Media Advertising: Develop and execute advanced social media advertising strategies to enhance brand visibility and drive engagement. Simply we aim to be the most engaged brand in the Ford Retail Network. Oversee the creation, implementation and optimisation of targeted paid ad campaigns across various social media platforms. Collaborate closely with the content and design teams to produce compelling creatives that resonate with our target audience. Utilise data analytics to track campaign performance, generate insights and refine strategies for maximum ROI.
• PPC Advertising: Collaborate closely with our PPC specialist to develop and refine paid digital advertising strategies that align with business priorities and drive significant results. Oversee the implementation and optimisation of pay-per-click campaigns to ensure optimal targeting and budget utilisation. Utilise analytics to monitor campaign performance, provide actionable insights, and make data-driven adjustments for maximum ROI.
• Event Coordination: Plan, coordinate, and execute high-impact events that effectively promote our brand and engage with our target audience. Develop comprehensive event strategies that align with marketing objectives and drive business growth. Collaborate with internal teams and external partners to create memorable experiences that enhance customer engagement and brand loyalty.
• Affiliate Management: Develop and manage strategic partnerships with key affiliate networks and third-party websites to drive lead generation and enhance marketing reach. Oversee the onboarding and performance of affiliate partners, ensuring they align with our brand values and objectives. Monitor affiliate activities, analyse performance data and implement optimisation strategies to maximise ROI.
• Internal Collaboration: Foster strong relationships and maintain open communication with internal teams, external partners, suppliers and key stakeholders, including senior marketing contacts at Ford Motor Company and other manufacturer partners. Coordinate cross functional initiatives to ensure alignment across all marketing activities. Facilitate regular meetings and updates to keep all parties informed about project progress and marketing outcomes. Leverage these relationships to gain insights, drive collaboration, and support the execution of integrated marketing strategies that enhance business growth.

Requirements

• Strategic Planning: Expertise in developing and executing forward-thinking marketing strategies that drive business growth and align with broader organisational goals. Ability to disrupt traditional marketing methods to innovate and stay ahead of the competition.
• Proven Ability: Demonstrated experience in creating and executing high-impact marketing projects from inception to completion, with a strong track record of delivering results in a dynamic environment.
• Disrupt: Willingness to challenge conventional marketing methods and innovate to stay ahead of the competition. Proven experience in developing and executing marketing strategies that some may find challenging.
• Communication: Excellent communication skills for coordinating with cross-functional teams, stakeholders, and external partners, ensuring alignment and synergy in marketing efforts.
• Act: Demonstrated ability to act decisively and swiftly to implement marketing campaigns and initiatives. Strong project management skills to ensure timely and effective execution of marketing plans.
• Risk: Willingness to take calculated risks to explore new marketing opportunities and strategies. Experience in testing and optimising new approaches to maximise effectiveness and ROI.
• Mindset: Entrepreneurial mindset with a proactive approach to identifying and cultivating new marketing opportunities. Ability to think creatively and strategically to drive brand growth and market presence.
• Strong ability to manage multiple cross-departmental relationships effectively.
• Proven capability to work under tight deadlines while managing budgets efficiently.

Package

• Salary: competitive and dependant on experience
• New set of wheels – company car
• 30 days annual leave
• Friends and Family discount on products and services
• Access to Peoples Rewards programme with thousands of online retail discounts available
• Access to Employee Assistance Programme

At Peoples we don’t just look at your CV. We want to know who you are, what your values are and what your potential is. We are an inclusive employer and we want everyone to feel that they can be their genuine self in work. Everyone is welcome and inclusivity and respect are at the heart of our business.