Leading the development & execution of Foods Marketing (Snacks & Quaker Portfolio) for GMD Asia Markets (Philippines, Malaysia, Singapore, Pacific Islands) by executing winning brand strategies, activation while working closely with the GM, Commercial Leads, and Marketing

Lead Development strategic Plan for Snacks Brands & Quaker Portfolio for Key Markets:

• Recommend Marketing Strategic Plan based on consumer/market-place insights, right to succeed, field feedback and economics in alignment with GM and Commercial Leads
• Core Brand profile/target and extension strategy
• Advertising/communication strategy
• Consumer interaction strategy (grass-roots, promotion, sponsorship, presence)
• Packaging and pricing strategy
• A&M strategy: level of support and Push/Pull balance
• New Product and Format Developments
• In-market success and new market/channel expansion (collaborate with Sales/Commercial)

Lead Quaker Category Development & Strategy work for all the markets of PhilMAPS:

• Lead development of Sustainable & Profitable Growth Model on Quaker
• Be key point of contact for Global team for application of Global Strategy in local context to deliver growth agenda on Quaker
• Work with insights to scope key Demand Spaces & Needs within Breakfast Cereals & develop Quaker Playbook (Communication, innovation & Activation) to
• Work with other market leads (e.g. China, Hong Kong) to ensure sharing of Best Practices & innovation
• Develop a multi-year innovation pipeline development for all markets across Asia BU markets to drive the growth

Develop the marketing AOP for Foods & support timely deployment of AOP calendar:

• Develop integrated Marketing & Communication strategy for all Key Markets
• Manage advertising development in alignment with Global/Regional platforms and guide key local mkt projects (including creating new work &.or lift & adapt global copies)
• Support local Marketing managers to develop a Promotional Calendar for the full year

Coordinate development of New Product & Packaging platforms with Regional R&D and lead multi-functional teams:

• Work closely with Category Team, Import-Export team, Commercialization team, Regional R&D, SRA & local Marketing teams on any new product developments or launches ensuring on time, quality and products that meet local markets needs/compliance
• Coordinate development of R&D product strategy and pipeline of global product/packaging innovation
• Ensure that innovation ideas comply with Brand strategy and facilitate global transfer of learnings

Build Marketing organization capability on Brand Marketing through training and enable sharing of best practices:

• Implement Training of How Brands Grow & Move People Model to be deployed across markets
• Raise Marketing expertise and know-how of Marketing Managers
• Leverage PepsiCo Best Practices, and work creatively and efficiently within PepsiCos matrix organization to see how best to recreate for Vietnam, if there is local relevance and opportunity
• Nurture an environment of learning and development

Partner on consumer/customer insights for snacks & Quaker category, and analyze competitive intelligence:

• Identify consumer/market-place insights to sustain competitiveness of products and drive top-line volume
• Monitor competitive strategy/moves and review implications on strategy/tactics
• Leverage research, insights or competitive market information to lead the quick development and implementation of responsive action/tactical plans to address unexpected market changes and opportunities

Global Control Standards (GCS)

• As a process owner for A&M process, lead the GCS agenda in accordance with PepsiCo Accountability model by building GCS capability, ensuring robust risk assessment, quarterly GCS testing by Control Owners.
• Assess key control effectiveness and ensure gaps, as identified in quarterly testing and corporate audit, are remediated on a timely basis. Maintain process documentation that is complete and accurate and main a strong control environment in Marketing function.

Knowledge & Experience

• 12-15 years of experience in Brand Strategy, managing a portfolio of brands & leading brand managers
• Understanding of Brand P&L, Promotion strategy and GTM Models
• Strong consumer & creative marketing background with strategic thinking and insight orientation
• Creative appreciation Advertising development awareness / promotional and event experience
• Proven track record in launching new products into emerging markets that have been successful/sustained over time
• Experience with leading teams and working in matrix organizations
• Ability to effectively work in a multi-gender, multi-national work team; whilst displaying particular sensitivity towards cultural and ethnic differences

Personal Qualities & Skills

• Strong Leader and able to inspire team. Has leadership and influencing skills
• Strong communication, analytic, organization and presentation skills
• Strong analytical skills: Able to identify and isolate opportunities/issues with action plans in a clear and logical way.
• Strong presentation skills: able persuade manager and team on plan and thinking.
• Excellent interpersonal skills (important due to multi party/external business partners bus. model)
• Ability to manage and prioritize multiple projects
• Flexible, adapts to changes easily
• Sound attention for details without losing focus on big picture
• Ability to work with different people and exert good organization impact with confidence
• Passionate about results
• Entrepreneurial Mindset
• Positive, self-motivated and a team player