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Description
Your Mission: To take charge of PETA’s successful influencer projects and support the cultivation of relationships with influencers to create exciting partnerships and content to further the discussion around animal rights. With your creative ideas and hard work, we’ll expand the impact of our influencer program, engaging new influencers with memorable campaigns and partnerships.
Primary Responsibilities and Duties:?
• Scaling up PETA’s influencer and creator strategy and developing new campaign concepts
• Managing all phases of influencer discovery, seeking out and developing professional relationships with creators and their entourages across social media platforms
• Staying on top of social media trends from the latest TikTok dance to the newest Instagram aesthetic and using them as inspiration to devise ways to encourage animal rights action for influencers
• Manage PETA’s team of influencer relations coordinators and assistants
• Developing and overseeing planning of influencer experiences, photoshoots, events, and giftings from start to finish—inclusive of concept development, execution, influencer communication, expense management, and event reporting
• Managing influencer content creation process, ensuring that content is approved and posted efficiently
• Identifying and pursuing opportunities for influencer outreach, attending performances, festivals, and social media events, virtually and in-person
• Attending brainstorms and weekly meetings with various departments to identify outreach and promo opportunities, discuss new and upcoming campaigns, and plan content
• Track, measure, and analyze performance across influencer marketing efforts to identify and share key learnings and insights
• Perform any other duties assigned by the supervisor
Requirements
• Degree in marketing, communications, advertising, or public relations
• 5 years of experience working with brands, celebrities, or social media influencers
• At least three years of people management experience required
• Experience using influencer tools like Upfluence or Sprinklr
• Extensive knowledge of and interest in current trends
• Knowledge of PETA campaigns and animal rights issues inside and out
• Support for PETA's philosophy and have the ability to advocate our positions on issues professionally
• Experience with project managing gifting campaigns from start to finish
• Experience managing influencer data, outreach, and performance within influencer marketing platforms
• You'll be working quickly and navigating a large organization with many goals. We need a go-getter with a passion to work both independently and as part of a team.
• Excellent written and verbal communication skills
• Proven ability to prioritize work, handle multiple tasks, work well under pressure, and meet deadlines
• Willingness and able to travel when needed
• Must be at least 21 years of age and have a valid U.S. driver's license, a minimum of three years of driving experience, and a satisfactory driving record
• Must have access to reliable transportation
• Professional appearance and adherence to a healthy vegan lifestyle
• Commitment to the objectives of the organization
The salary range for this position is $66,560 - $67,500 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.
A list of benefits available to qualified employees is available here.
Application Deadline:
Applications for this position will be accepted until July 6, 2024.
We may fill this job opening before the deadline if we find a qualified candidate.
Full Time
$103k-131k (estimate)
06/08/2024
08/07/2024
peta.org
Norfolk, VA
500 - 1,000
The job skills required for Influencer Marketing Manager include Insight, Planning, Advertising, Marketing Communications, Verbal Communication, etc. Having related job skills and expertise will give you an advantage when applying to be an Influencer Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Influencer Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Influencer Marketing Manager positions, which can be used as a reference in future career path planning. As an Influencer Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Influencer Marketing Manager. You can explore the career advancement for an Influencer Marketing Manager below and select your interested title to get hiring information.