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Director, Brand Partnerships Lead
$194k-239k (estimate)
Full Time | Pharmaceutical
3 Weeks Ago
Pfizer is Hiring a Director, Brand Partnerships Lead Near New York, NY
What You Will AchieveDrive integrated brand and content sponsorship strategy for commercial portfolio to enhance brand visibility, drive engagement and support business objectives
Assess and advise on sponsorship or partnership opportunities that maximize Pfizer portfolio messaging and build brand recognition
Curate and hone opportunities that can be elevated across the portfolio or for specific brands
Manage KPIs for partnership packages and sponsorships in collaboration with media planning and performance team and agencies and continuously adapt based on audience and business needs.
Create standards and best practices for media integration, partnership and sponsorship opportunities to drive consistency and scale across the organization
Work cross-functionally across integrated media, corporate affairs and brand teams
Create and drive enterprise strategy for Pfizer Marketing presence at Industry tentpole events
How You Will Achieve ItDevelop the strategy, relationships and opportunities for brand partnership and sponsorship on platforms as well as experiential activations.
Create holistic plan to standardize our approach to brand activations and content sponsorships that extend the Pfizer brand and amplify the therapeutic area reach to meet audience needs and business objectives
Partner with marketers and corporate affairs teams on editorial planning to help extend partner and sponsor opportunities leading all relevant content for outside parties to partner amplify based on commercial objectives and cultural contexts.
Responsible for identifying and maintaining relationships with key media and sponsorship partners
Create and drive standards and best practices for media integration and sponsorship opportunities to drive consistency and scale across the organization
The ideal candidate is a strategic thinker with a strong understanding of how paid, owned and earned marketing integrate and have a strong understanding of the media and event landscape.
Has extensive experience working across in-house and external agency management models
Provide regular updates across the enterprise on sponsorships, initiatives and activations to share learnings
Has strong industry relationships externally with media platforms, publishing houses, outlets and entertainment and lifestyle companies, sports venues and leagues.
This colleague has the ability to leverage cutting-edge marketing and analytic tools to best understand the needs for the campaign or platform they are designing platforms for and with partners.
QualificationsBasic Qualifications
Additional Job Information:Last Date to Apply: June 19, 2024Relocation support available
The annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Marketing and Market Research
Assess and advise on sponsorship or partnership opportunities that maximize Pfizer portfolio messaging and build brand recognition
Curate and hone opportunities that can be elevated across the portfolio or for specific brands
Manage KPIs for partnership packages and sponsorships in collaboration with media planning and performance team and agencies and continuously adapt based on audience and business needs.
Create standards and best practices for media integration, partnership and sponsorship opportunities to drive consistency and scale across the organization
Work cross-functionally across integrated media, corporate affairs and brand teams
Create and drive enterprise strategy for Pfizer Marketing presence at Industry tentpole events
How You Will Achieve ItDevelop the strategy, relationships and opportunities for brand partnership and sponsorship on platforms as well as experiential activations.
Create holistic plan to standardize our approach to brand activations and content sponsorships that extend the Pfizer brand and amplify the therapeutic area reach to meet audience needs and business objectives
Partner with marketers and corporate affairs teams on editorial planning to help extend partner and sponsor opportunities leading all relevant content for outside parties to partner amplify based on commercial objectives and cultural contexts.
Responsible for identifying and maintaining relationships with key media and sponsorship partners
Create and drive standards and best practices for media integration and sponsorship opportunities to drive consistency and scale across the organization
The ideal candidate is a strategic thinker with a strong understanding of how paid, owned and earned marketing integrate and have a strong understanding of the media and event landscape.
Has extensive experience working across in-house and external agency management models
Provide regular updates across the enterprise on sponsorships, initiatives and activations to share learnings
Has strong industry relationships externally with media platforms, publishing houses, outlets and entertainment and lifestyle companies, sports venues and leagues.
This colleague has the ability to leverage cutting-edge marketing and analytic tools to best understand the needs for the campaign or platform they are designing platforms for and with partners.
QualificationsBasic Qualifications
- Bachelor's degree
- 10 years of experience either in-house or at the agency setting
- Strong understanding of experiential and integrated marketing.
- Strong examples of past work executing content strategies and campaigns for a large culture-driven company or organization.
- Strong project management skills.
- Growth mindset and ability to build something new in a white space.
- Excellent written skills for many stakeholders and audiences.
- Strong understanding of the legal and compliance regulations in the healthcare marketing space
- Experience working with hybrid and central/decentralized integrated marketing teams.
- Experience working in regulated industries or able to think strategically about prioritization and scale in this environment
- Experience defining marketing and PR -related KPIs and measurement strategies.
- Experience managing large and complex budgets across brands.
- Compelling communication skills.
- Aptitude for convincing others (internally and externally) of the value of their ideas.
- Exceptional interpersonal skills and mastery of working in a matrix environment
- Must be able to both drive strategy and execute with speed and high quality.
- Role model for the PFE Values (Courage, Excellence, Equity and Joy)
- Executive presence and ability to interact and influence effectively with all levels of the organization
- Strong communication skills with ability to articulate and optimize design based on the value to user and business
- Discretion and trustworthiness in dealing with confidential information
- Knowledge of the health or pharmaceutical space
- Advanced degree
- Willingness to travel where business leaders are
- Connections with industry partners
Additional Job Information:Last Date to Apply: June 19, 2024Relocation support available
The annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Marketing and Market Research
Job Summary
JOB TYPE
Full Time
INDUSTRY
Pharmaceutical
SALARY
$194k-239k (estimate)
POST DATE
06/07/2024
EXPIRATION DATE
07/05/2024
WEBSITE
pfizer.com
HEADQUARTERS
NEW YORK, NY
SIZE
>50,000
FOUNDED
1848
CEO
ALBERT BOURLA
REVENUE
$10B - $50B
INDUSTRY
Pharmaceutical
Related Companies
About Pfizer
Breakthroughs That Change Patients' Lives: Pfizer is a leading research-based biopharmaceutical company. We apply science and our global resources to deliver innovative therapies that extend and significantly improve lives. Every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time.To learn more, visit www.pfizer.com. For additional information on our guidelines, please visit http://www.pfizer.com/community-guidelines Beware of scams from individuals, organizations and Interne...t sites claiming to represent Pfizer in recruitment activities. A formal Pfizer recruitment process is required for all authorized positions posted by Pfizer prior to issuing an offer of employment. This Pfizer process includes an interview and never requires payment or fees from job applicants. If you receive a suspicious email message or phone call about recruiting on behalf of Pfizer, do not provide any personal information or pay any fees. Interested candidates should apply to current openings through this Pfizer website. Pfizer accepts no responsibility for any costs or charges incurred as a result of fraudulent activity.
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