Social Media Manager

Part-time

We offer competitive salaries, full benefits package, Paid Time Off, and opportunities for professional growth.

Pinnacle Treatment Centers is a growing leader in addiction treatment services. We provide care across the nation touching the lives of more than 35,000 patients daily. Our mission is to remove all barriers to recovery and transform individuals, families, and communities with treatment that works. Our employees believe we are creating a better world where lives and communities are made whole again through comprehensive treatment.

As a Social Media Manager, you are responsible for planning, implementing, managing, and monitoring the company's social media strategy to increase brand awareness and improve marketing efforts. You will lead organic social media activities for Pinnacle Treatment Centers. You will manage and continue the growth of successful social media platforms to include Instagram, Facebook, X, LinkedIn, TikTok, and YouTube.

Benefits:

• 18 days PTO (Paid Time Off)
• 401k with company match
• Company sponsored ongoing training and certification opportunities.
• Full comprehensive benefits package including medical, dental, vision, short term disability, long term disability and accident insurance.
• Substance Use Disorder Treatment and Recovery Loan Repayment Program (STAR LRP)
• Discounted tuition and scholarships through Capella University

Requirements:

• Proven record of progressive sales and/or new business development, including developing and maintaining marketing strategies.
• Three (3) years of experience in a similar position and/or in behavioral healthcare.
• Three (3) years of experience in social media management, with a proven record of accomplishment in managing social media platforms and running successful campaigns
• Must possess a current valid driver’s license in good standing in state of employment and be insurable by the designated carrier. This role is required to drive for company purposes.
• Travel at a minimum of 15% will be required to conduct site visits, attend meetings and conferences.

Preferred

• Bachelor’s degree in marketing, communications, or business from an accredited college or university.
• Five (5) years of experience in social media management, with a proven record of accomplishment in managing social media platforms and running successful campaigns

Responsibilities:

• Develop, implement, and manage social media strategy to align with business goals.
• Define the most important social media KPIs and use them to measure the success of campaigns.
• Work closely with the community relations team, Marketing Manager, and VP of Marketing & Communications to manage social media initiatives.
• Lead the development and execution of the social media editorial calendar. Work with Marketing Manager on identifying and executing content from the field.
• Monitor social media comments and messages daily, escalating when appropriate.
• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Prepare regular reports on social media performance metrics and offer insights and recommendations for improvement.
• Measure results of follower growth and engagement. Keep an active social media dashboard.
• Support the brand identity, brand growth, and build presence through social media.
• Develop editorial calendar based on external and internal recognition events, industry highlights, and organization differentiators.
• Identify opportunities for boosting messages and targeting the correct audiences.
• Build relationships with influencers.
• Improve engagement around CEO social media profile as other PTC (Pinnacle Treatment Center) leaders.
• Stay up to date with the latest social media best practices and technologies.
• Improve PTC consumer ratings by sharing posting feedback and links.
• Other duties as assigned.

Join our team. Join our mission.

Experience

• 3 year(s): Proven record of progressive sales and/or new business development, including developing and maintaining marketing strategies. Three (3) years of experience in a similar position and/or in behavioral healthcare. Three (3) years of experience in social media management, with a proven record of accomplishment in managing social media platforms and running successful campaigns

• 5 year(s): Five (5) years of experience in social media management, with a proven record of accomplishment in managing social media platforms and running successful campaigns

Education

• Bachelors or better in Marketing or related field

Licenses & Certifications

• Drivers License

Behaviors

• Leader: Inspires teammates to follow them
• Innovative: Consistently introduces new ideas and demonstrates original thinking
• Functional Expert: Considered a thought leader on a subject
• Thought Provoking: Capable of making others think deeply on a subject
• Team Player: Works well as a member of a group
• Enthusiastic: Shows intense and eager enjoyment and interest
• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
• Dedicated: Devoted to a task or purpose with loyalty or integrity

Motivations

• Self-Starter: Inspired to perform without outside help
• Peer Recognition: Inspired to perform well by the praise of coworkers
• Goal Completion: Inspired to perform well by the completion of tasks
• Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization