Piper Companies is searching for a Director of Omnichannel Marketing to join a well-known company focused on providing the life science industry with highly targeted interactive marketing, education, content and research solutions. The Director of Omnichannel Strategy will be a key leader in driving growth through the development and execution of omnichannel marketing strategies and campaigns.
This is a remote opportunity that may require some travel.
Responsibilities of the Director of Omnichannel Strategy:

• Develop & implement omnichannel marketing strategies that integrate multiple channels designed to enhance visibility and engagement
• Lead the planning & execution of marketing campaigns to align with overall goals
• Perform audience segmentation to ensure impactful marketing and data analysis to optimize marketing efforts
• Work closely with stakeholders, including internal teams and external advertisers, to ensure seamless and effective marketing campaigns across multiple channels

Qualifications of the Director of Omnichannel Strategy:

• 7 years of omnichannel marketing experience required
• Previous experience with full campaign development including email/text marketing, audience segmentation, profile management, and marketing technology required
• Must have strong communication skills and be comfortable working closely with leadership
• Bachelor’s degree or higher in Marketing, Communications, Business, or related field

Compensation of the Director of Omnichannel Strategy:

• Salary: $145,000/year - $160,000/year base salary with additional bonus structure
• Comprehensive Benefits Package including:
• Health & Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan & Match
• Paid Holidays, Vacation, Sick Days & Personal Days

Keywords: omnichannel, marketing, channel-centric, customer-centric, cross-device, email, text, audience segmentation, profile management, marketing technology, social media marketing, marketing strategy, digital marketing, clinical research, clinical trials, healthcare,
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