The Marketing Director is responsible for the strategic marketing direction and brand expression of Pitsco Education. As the leader of the Marketing department, the director is responsible for growing Pitsco Education brand credibility; aligning marketing strategies and projects with long-term market goals; and driving marketing innovation through consumer insights and relevant brand experiences. This is accomplished by developing and maintaining a strategic marketing and communications framework through which a team of marketing professionals can operate and overseeing all marketing projects and plans.

Essential Duties and Responsibilities (other duties may be assigned):

• Translating business strategy into actionable marketing strategies and brand objectives
• Facilitating the creation of marketing plans driven by long-term strategy insights and knowledge
• Hiring, developing, and managing others in the marketing organization
• Supporting and facilitating the development and execution of the annual marketing plan with knowledge of:
• Market and educator insights
• Cost and price constraints
• Establishing and maintaining mid- and long-term priorities for the Marketing department
• Developing and disseminating the Pitsco Education brand framework to the marketing managers for implementation
• Managing and working closely with Sales to establish and maintain strategies and objectives for all K-12 customer groups
• Managing and working closely with the Marketing team in achieving marketing tactics for the domestic and international markets
• Collaborating closely with Sales and Customer Relations to guide all markets to implement the brand and communications platform
• Developing and administering the annual marketing budget
• Establishing business cases for new products and developing business plans
• Creating marketing materials and writing copy for marketing materials
• Ensuring the implementation of marketing best practices

Qualifications/Requirements:

• Bachelor’s degree in marketing or related field, or equivalent professional experience
• Minimum of 10 years’ experience in marketing communications
• Minimum of five years’ experience in people management
• Knowledge of education industry preferred
• Experience in brand development and management
• Knowledge of and experience in all marketing disciplines
• Demonstrable creativity and creative problem-solving skills
• Excellent writer with strong verbal communication skills
• Strong organizational and time-management skills
• Ability to harmonize long-term vision with short-term goals and objectives
• Computer skills, specifically the Microsoft Office suite
• Flexible, results-oriented, proactive, self-motivated individual with a positive attitude
• General office environment
• Ability to be physically mobile with reasonable accommodation including ability to walk, balance, kneel, crouch, reach, stand, and stoop