103 Digital Marketing Specialist Jobs in Charlotte, NC
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Planmeca USA Inc. is Hiring a Digital Marketing Specialist Near Charlotte, NC
LOCATION: Hybrid In Office / Remote (North Carolina)
Who We Are:
Planmeca is one of the largest privately-held dental equipment companies in the industry. Our technology-driven product line includes digital, dental imaging (x-ray) equipment, dental CAD/CAM systems, dental units, and cabinetry. We provide imaging and software solutions for all dental specialties and partner with dental schools, government, universities, and dental service organizations. In the U.S., our products are available through authorized dealers and distribution partnerships.
What We Offer:
We offer a professional work environment, training, growth, and advancement. Competitive compensation and a benefits package including a medical, dental, and vision plan, voluntary benefits including life, short-term and long-term disability, 401(k) savings plan with company match, holiday pay.
Come Join our Planmeca USA Team!
You will be responsible for maintaining, developing, implementing, tracking and optimizing all digital marketing campaigns across all digital channels to drive engagement, increase brand visibility, and generate MQLs.
ESSENTIAL DUTIES:
- Responsibility to maintain and manage all digital channels, both customer facing and internal including website, social media and marketing automation
- Evaluates emerging technologies. Provides suggestions and perspective for adoption where appropriate
- Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Coordinates with global partners on website development and represents needs of the North American business
- Partners with marketing department to develop and maintain campaigns
- Plans and executes all digital marketing, including SEO/SEM, marketing database, email, social media
- Explores ways to increase followership and engagement within social media channels
- Identifies trends and insights, and optimizes spending and performance based on the insights
- Brainstorms new and creative growth strategies
- Plans, executes, and measures experiments and conversion tests
- Collaborates with internal teams to create landing pages and optimize user experience
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Coordinating marketing efforts and technology integration with IT
- Meets company standards pertaining to quantity and quality of work performed on an ongoing basis, performing all work-related tasks in a manner that is in compliance with all Company policies and procedures
- Adheres to company policies, procedures and directives regarding standards of workplace behavior in completing job duties and assignments
- Performs other duties as assigned
Training and Experience
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, content marketing and web analytics.
- Proven track record of managing digital marketing campaigns and strategies
- Experience in optimizing landing pages and buyer journeys
- Experience with A/B and multivariate experiments
- Experience in setting up and optimizing Google Ads campaigns
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent time management and project management skills.
- Preferred 2-5 years in digital marketing execution and analytics
- Experience in the dental or medical device industry is a plus.
- Deep understanding of digital marketing tools, platforms and trends
- Working knowledge of HTML, CSS, epiServer, and JavaScript development and constraints
- Working knowledge of SalesForce Account Engagement
- Solid knowledge of MS Dynamics 365
- Solid knowledge of Google Analytics, Google Ads, Google Tag Manger, Retargeting Ad Platforms
- Solid knowledge of marketing automation tools (e.g., Pardot, Hubspot)
- Working knowledge of ad serving tools and social media tools (e.g. Meltwater and Sprout Social)
- Strong analytical skills and data-driven thinking
- Keen eye for details, clean visual aesthetics, and overall user experience
- Up to date with the latest trends and best practices in online marketing and measurement
- Work hours are Monday-Friday and some weekends
www.planmeca.com
EEO/ADA/Vet/Disabled
XJ6
Job Summary
Full Time
Wholesale
$70k-87k (estimate)
08/21/2024
09/03/2024
planmeca.us
ROSELLE, IL
100 - 200
1971
Private
CHRIS OLDHAM
$10M - $50M
Wholesale
Related Companies
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Quotes from people on Digital Marketing Specialist job description and responsibilities
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