4 Head of Marketing | North America Jobs in Mahwah, NJ
Polestar is Hiring a Head of Marketing | North America Near Mahwah, NJ
Let us describe the challenge we offerThe Polestar Head of Marketing will be the primary point of contact for all marketing activities relating to the brand in the U.S. market. You will work in collaboration with our marketing teams in Canada and Global HQ offices to ensure brand consistency across the United States and execute new initiatives and programs in line with our global marketing strategy. You will be responsible for successful product launches and strengthening consumer awareness and consideration of the Polestar brand within the market.
This role will be based in our Mahwah, NJ HQ and will report directly to the Head of Polestar USA.
What You’ll DoMarketing Strategy
- Grow the Polestar brand in U.S. and drive brand awareness, consideration, and relevance amongst target audiences.
- Develop the U.S. marketing strategy consistent with the overall Global marketing strategy and implementation roadmap.
- Leverage the strategies, guidelines, and content from our global HQ to drive scalable and efficient marketing for the U.S market.
- Drive digital-first, consumer-centric approach across all aspects of the business together with Global teams and stakeholders.
- Align with Polestar Space partners to secure communication plans and activations are in place and according to strategy and guidelines.
- Manage and oversee the U.S. marketing budget and spend each calendar year.
- Lead, develop, and execute consumer communications across all channels.
- Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement.
- Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)
- Develop specific brand and tactical campaigns to create and maintain high levels of customer interest ultimately driving consumer conversion.
- Manage new product launches.
- Initiate, develop, and execute event strategy.
- Manage and coordinate with our external agency partners.
- Deliver exemplary Customer Experience across all brand touchpoints.
- Oversee CRM, social media, and Community Management channels.
- Explore and implement best in class practices from other Polestar markets
- Work cross-functionally on tasks and projects with in-region teams & stakeholders.
- Lead agency partner relationships to drive the innovative, thoughtful work that meets overall objectives.
- Strong collaboration and coordination with Canadian and Global partners
- 8 years of experience in senior marketing level roles, leading strategic decisions
- Bachelor’s degree in marketing or communications, master’s degree a plus.
- Experience working in a multi-market, global organization.
- Must be passionate and enthusiastic about sustainability and electric vehicles.
- Strong and proven leadership experience in marketing management.
- Extensive knowledge of marketing communications programs in traditional, digital and social landscapes.
- Exceptional communication skills both written and verbal, with the ability to comfortably work with C-Level leadership across the organization.
- Strong quantitative and qualitative analytical skills.
- Proven experience with web, social, and paid analytics tools.
- Project management and multitasking skills; ability to effectively manage project tasks, timelines, and communications.
- Strong interpersonal skills: a collaborative ethos and the ability to effectively interact with and influence a diverse group of people.
- You are driven, committed, with proven experience in marketing communications and brand building.
We are an electric performance brand, determined to improve the society we live in.
Is this you? If you are interested in joining the Polestar family, don't wait with submitting your application. We apply a continuous selection process and the job post will be open until the position is filled.
Are you ready for the journey? Which is electric by the way...
Job Summary
Full Time
Business Services
$225k-301k (estimate)
06/02/2024
07/14/2024
polestarresearch.com
SAN JOSE, CA
100 - 200
Private
ALLAN HIKOYEDA
$10M - $50M
Business Services
Related Companies
The job skills required for Head of Marketing | North America include Leadership, Initiative, Marketing Strategy, Collaboration, Marketing Communications, Project Management, etc. Having related job skills and expertise will give you an advantage when applying to be a Head of Marketing | North America. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Head of Marketing | North America. Select any job title you are interested in and start to search job requirements.
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Quotes from people on Head of Marketing job description and responsibilities
The head of marketing builds programs and campaigns, collaborate with teams such as product and sales, and report on marketing metrics.
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They are responsible for updating senior leadership on the progress of marketing activities and reporting on the results of campaigns.
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They may also negotiate the contracts for the various forms of advertising after forming a marketing budget.
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The head of marketing organizes and manages marketing campaigns to raise awareness of and generate demand for products and services.
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The head of marketing leads marketing teams, guiding them to complete projects and meet marketing objectives.
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04/17/2022: Boston, MA
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05/05/2022: Killeen, TX
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03/03/2022: Cedar Falls, IA
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04/10/2022: Fairbanks, AK
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