At Polsinelli, What a Law Firm Should Be, is not just our tagline, it is what we live every day. We strive to create a dynamic environment where our team members are encouraged to bring their whole selves, creativity and professional passions into the workplace so that they can thrive.
Polsinelli is seeking a Senior Office Marketing Specialist to support our West Coast-Mountain Region. The successful candidate will work with Polsinelli's marketing department and on the ground with our West Coast-Mountain Region Office Marketing Partners (OMPs) to develop the strategic marketing direction of the offices and ensure the direction aligns with and complements Polsinelli's firm-wide and practice-specific marketing efforts. The Senior Office Marketing Specialist will also provide leadership to, and coordination of, Polsinelli's marketing and public relations efforts for our West Coast-Mountain Region presence. Our preferred location is Los Angeles, but can be in Phoenix, San Diego, San Francisco/ Silicon Valley, or Seattle location.
CORE RESPONSIBILITIES:

• Develop a local marketing strategy in partnership with the Office Managing Partner (OMP) and the Regional Marketing Manager (RMM) that supports the OMP-C strategy
• Develop and implement high-level partnering relationships with local professional organizations, industry associations and educational institutions to identify leadership positions, speaking and conference presentation opportunities and sources of referral for attorneys
• Identify office and community engagement events (social and sporting) and sponsorships that will generate leads and partnerships with attorneys
• Develop a deep understanding of each target practice in assigned market(s) and the competitive position, including knowing top clients and prospective clients
• Partner with PR team to identify and maximize local surveys, submissions, and awards that highlight our attorneys or clients and identify opportunities to advertise in local publications that support Polsinelli's brand and communication objectives
• Oversee the office marketing budget including processing invoices, reconciling expenses and forecasting spend throughout the fiscal year
• Keep abreast of both legal and business markets and "best practices" in legal marketing
• Attend regular shareholder and committee meetings to ensure consistent and effective communication on issues and provide support for opportunities relating to marketing and brand awareness
• Pitch and proposal support (alongside Department BD Support) including proficient utilization of the firm's technology and marketing systems to manage and incorporate optimal processes and support of Department Marketing goals
• Monitor the Firm's external website including Office pages and attorney bios, working closely with Department Marketing team on practice group and industry page updates
• Plan and execute all office summer associate events and manage to the prescribed budget
• Collaborate with other departments on firmwide initiatives (Polsinelli PROUD, Alumni Program, Client Feedback Program)

• Work closely with Department Marketing team to co-manage new attorney onboarding activities (bios, headshots, PR, marketing orientation, etc.) to facilitate a smooth transition
• Coordinate internal events with support of local OA's and LAA's to promote company culture and identify opportunities to highlight on social media

Education and/or Experience Requirements:

• Bachelor's Degree
• Law Firm Experience (preferred)
• Minimum (3-5) years' experience, preferably in a professional services or law firm events role
• Ability to work outside of regular office hours, and a flexible schedule and means to travel as needed
• Takes ownership of firm-wide strategic initiatives as assigned
• Exceptional people skills and high level of professionalism and client service
• Demonstrated ability to generate a range of solutions that meet goals and identify the benefits, costs and risks associated with each solution
• Team player with a "can-do" attitude who demonstrates resourcefulness
• Experience managing budgets and driving cost-effective strategies
• Proficient in Microsoft 365 (Word, Excel, Outlook, and PowerPoint)
• Other duties as assigned

Other Skills/Abilities:

• Implement and maintain a system of organization
• Operate with a sense of urgency
• Strong attention to detail
• Reliable, responsive and punctual
• Strong interpersonal communication skills
• Strong analytical and problem-solving skills
• Able to work harmoniously and effectively with others
• Able to work under pressure
• Be a self-starter
• Able to manage multiple projects/events with competing deadlines and priorities
• Demonstrate an ability to change with changing direction

Job Information :
Location: The ideal candidate would be based in Los Angeles
Position Title: Senior Office Marketing Specialist
Company Name: Polsinelli
Job Type: Full-Time
Minimum Education: BA/BS/Undergraduate
Experience Level: 3-5 years
Required Travel: 0-20%
FLSA Status: Non-Exempt
Polsinelli PC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.
The budgeted salary range for this position is $65,000 - $85,000.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)