About Pompa Program:

Are you ready to join a highly motivated and rapidly growing team that is passionate about helping people with their health? Look no further than Pompa Program! Headquartered in Park City, UT and over 400 team members nationwide, we have an answer to many of the health issues that the world is facing today. We are a faith-based, mission-driven company who is on a mission to empower people to take control of their health and get their lives back. Our team is incredibly aligned, and we firmly believe in the body's amazing God-given ability to heal itself. If you share our passion for improving people's health and believe in the incredible potential of the human body, then apply to be a part of something truly special.

Position: Senior Vice President (SVP) of Marketing
Location: Remote
Reports to: Chief Executive Officer (CEO)

Overview: As the SVP of Marketing at Pompa Program, you will lead the marketing team in driving brand awareness, customer acquisition, and engagement across multiple channels. You will play a pivotal role in shaping our marketing strategy, overseeing new offer creation, and managing a diverse and talented marketing team. Your goal will be to maintain a cost-per-acquisition (CPA) under $250, while consistently delivering innovative marketing campaigns that align with our mission.

Key Responsibilities:

1. Marketing Strategy and Execution:
   • Develop and implement comprehensive marketing strategies to achieve business objectives.
   • Ensure CPA is maintained under $250.
   • Oversee the creation and launch of 2 new offers per quarter, including VSLs and webinars targeting specific demographic niches.
2. Content and Social Media Management:
   • Oversee the production and posting of 4 podcast episodes per month.
   • Manage the creation and scheduling of 3 social media posts per day, per platform.
   • Lead the release of one 50-80 page book per quarter, collaborating with Dr. Pompa and a ghostwriter.
3. Influencer and Media Relations:
   • Onboard 2 influencers per month to expand brand reach and engagement.
   • Secure 1 national television appearance and 1 national article per month to enhance brand visibility.
4. Team Leadership:
   • Manage and inspire a diverse marketing team, including creative and performance marketing sub-teams.
   • Collaborate closely with the VP of Performance Marketing and Dr. Pompa on offer creation and overall marketing initiatives.
   • Foster a culture of creativity, innovation, and data-driven decision-making.
5. Analytics and Reporting:
   • Monitor and analyze key performance metrics to ensure marketing objectives are met.
   • Provide regular reports on campaign performance, CPA, and other relevant metrics to the executive team.

Must-Haves:

• Proven experience in social media marketing, digital marketing, and SEO.
• Expertise in managing multiple PR firms and developing comprehensive brand strategies.
• Strong track record in overseeing new offer creation and execution.
• Excellent leadership and team management skills, particularly within creative teams.
• Solid understanding of marketing analytics and performance metrics.

Nice-to-Haves:

• Experience marketing to a similar demographic.
• Experience with podcast production and marketing.
• Proven success in influencer marketing.
• Experience managing a video production team and utilizing video as a primary digital advertising tool.

Compensation Range:
$275-350k salary

We are a rapidly growing company with a passionate team dedicated to making a difference in people's lives. If you are looking for a new challenge and an opportunity to make a difference, we encourage you to apply.

Pompa Program is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Any information you submit to Pompa Program as part of your application will be processed in accordance with the Company’s privacy policy and applicable law.

All Pompa Program interviews are done over video or over the phone. You will never be asked to download Microsoft Teams or interviewed by text.
Pompa Program does not accept unsolicited resumes from employment agencies.