Working closely with the Associate AD for External Operations, the Director of Marketing and Fan Engagement will provide leadership and strategic direction for the marketing and fan engagement unit within Athletics. This position will be responsible for developing marketing plans for revenue generation sports, leading game entertainment at home Viking Athletics events, lead all on-campus and student marketing initiatives, as well as the coordination of community engagement, outreach activities, and advertising that promotes Viking Athletics. This position will also oversee the mascot program, spirit squads, and robust student street team.